Find the sentenceyour competitors sell with.
Scans the ads running in your niche and pulls out which hooks repeat, which emotions lead and who is active. Turns a pattern you like into instructions for content production.
Rather hand the job over? In our Competitor & Market Intelligence service we run this tool for you; scope and monthly price are published.
Competitor analysisWhat ad intelligence is, and how it differs from an ad library
An ad library shows one competitor's ads. Ad intelligence looks at a whole niche: it finds the shared pattern in the ads running there and tells you which angle is working.
| Question | Ad library | Ad intelligence |
|---|---|---|
| What it looks at | One competitor's ads | The live ads in a niche |
| What it produces | Per-ad scores, the competitor's pattern | Repeating hooks, emotional drivers, format split |
| When to use it | Studying a specific competitor | Before starting a new campaign |
The Ad Miner: from a niche to a pattern
- 1Pick a source
A deep ad archive, the Meta ad archive or text you paste in.
- 2Narrow the niche
Keyword, category, B2C or B2B, minimum days running.
- 3Clean up
Duplicates are merged and records without copy set aside.
- 4Find the pattern
Repeating hooks, emotional drivers, active brands, formats.
- 5Turn it into a brief
The result becomes instructions for content production.
| Output | What it tells you |
|---|---|
| Hook patterns | Which opening lines repeat across how many ads, with examples |
| Emotional drivers | Which emotions the ads play on |
| Active brands | The brands running the most ads in the niche |
| Format split | The share of image, video and carousel ads |
| Clean-up counts | Unique ads, records without copy and duplicates |
Archive search, competitor tracking and saved collection
- Archive search: search by keyword, with live ads sorted from the longest running.
- Competitor tracking: enter a domain to see that brand's ads; brands you track stay in a list.
- Saved collection: keep ads you like to come back to later.
- To study one competitor with scores, the ad library screen is the better fit.
Competitor ads that carry regulatory risk
Not everything a competitor does is a model for you. In fields such as healthcare, before-and-after images or guaranteed results can break advertising rules.
- In a medical context, risky ads are removed from the production brief.
- In other industries, risky ads are only flagged so you can still see them.
- The brief never copies a risky ad; it carries over only the angle and structure.
- Check your industry's advertising rules before you publish; to hand over ad management, see our Facebook ads management service.
From pattern to your own ad
Use the brief from a scan to prepare copy and images in content production, then launch the ad from ad management.
- Start with the three hooks that repeat most in your niche.
- Build a separate ad for each hook and test them separately.
- If there is an emotion or format competitors ignore, try that too.
- If you want competitor tracking done for you, see our competitive intelligence service.
Frequently asked questions
What is ad intelligence?
Scanning the ads running in a niche to find repeating hooks, emotional drivers, active brands and the format split.
How is it different from an ad library?
An ad library scores one competitor's ads. Ad intelligence looks at the whole niche and finds the shared pattern.
Where does the data come from?
A deep ad archive, the official interface of the Meta ad archive, or ad copy you paste in. The result states which source was used.
Is the same ad counted more than once?
No. Duplicates are merged and records without copy are set aside; the result shows the number of unique ads.
Can I copy a competitor's ad copy?
The panel will not help with that. The brief carries the structure, not the ad itself, and risky medical ads are removed from it.
Which plan includes it?
The Ad Miner needs the Pro, E-commerce Standard, Plus Starter or Creator Pro plan (or a plan above one of them in the same family). Compare plans on the pricing page.
What if a scan comes back empty?
The screen does not invent examples. It explains why the result is empty and which filter to change.
Where can I see Google and TikTok ads?
Google's Ads Transparency Center and TikTok's Creative Center publish their own ad archives.
Sources
The official documentation behind the technical points on this page:
- [1]Google Ads Transparency Center
Search the ads Google has shown, by advertiser.
- [2]TikTok Ads Help: About Creative Center
Official description of TikTok's top ads archive.
- [3]Meta Ad Library API
Which fields can be read from the Meta ad archive.
Related pages
- Competitive intelligence serviceWe run competitor and market tracking for you.
- Ad libraryStudy one competitor's ads with scores.
- Content productionTurn the brief into copy and images.
- PricingThe plans that include the Ad Miner.
- Market IntelligenceType a topic, product or category and get search demand, competition, demand trend and competitor ads back in one decision file.
- Winning Product HuntWinning product research asks four questions at once before you start selling: is demand real, what is the market like, do supply and margin work, and are competitors advertising?
Build creative on patterns, not hunches.
The Ad Miner needs the Pro, E-commerce Standard, Plus Starter or Creator Pro plan (or a plan above one of them in the same family). Compare plans on the pricing page.