A white label SEO report your client reads as your own
A good white label seo report answers three questions in the first minute: what happened, why, and what happens next. Below is the structure we use, section by section, with the metrics that belong in each. You can copy it into any tool. In AgentFabrica, the numbers that come from connected accounts, such as Search Console, Analytics and ad accounts, fill in every month; the explanation and the plan are still yours to write.
- Sessions
- Users
- Page views
- Conversions (key events)
- Clicks
- Impressions
- Click-through rate
- Average position
- Spend
- Clicks
- Conversions
- Cost per conversion
- Spend
- Clicks
- Conversions
- Cost per conversion
- Followers
- Reach
- Profile visits
- Engagement
- Followers
The white label seo report, row by row
Use this table as the skeleton of every monthly report. The third column tells you where each number lives; the last column shows what an AgentFabrica report fills on its own.
| Section | Metric | Where it comes from | In AgentFabrica |
|---|---|---|---|
| Cover | Your logo, brand colour and product name | Agency plan branding settings | Automatic on the agency plan |
| 1. Summary | Clicks and impressions against the previous period | Search Console | Automatic, with previous period |
| 1. Summary | What changed and why, in plain language | You | Written by you |
| 2. Search visibility | Clicks, impressions, click-through rate, average position | Search Console | Automatic |
| 3. Website and conversions | Sessions, users, page views, key events | GA4 | Automatic |
| 4. Technical health | Pages not indexed and why | Search Console page indexing report | Not in the report: add from Search Console |
| 5. Next steps | Next month's work and approvals needed | You | Written by you |
| Delivery | Link, email, PDF | Panel | Link valid 30 days, email on Mondays and the 1st, PDF saved from the print page |
Rows marked automatic fill in every month from the client's connected accounts.
What carries your brand, and what does not
White label means the client sees your agency, not the tool behind it. On the AgentFabrica agency plan you set your logo, colour and product name once, and they are applied wherever the report leaves the panel.
- The print-ready export saved as PDF carries your logo, colour and product name.
- The no-login link opens the report under your product name.
- The weekly and monthly emails use the same branding.
- Reports are still opened through an AgentFabrica link; a custom report domain is not offered today.
- The same branding applies to every channel in the report, not only SEO; see white label reporting.
Getting access to your client's accounts
A white label report is only as good as the access behind it. Ask each client to add your agency to Search Console and Analytics rather than sharing passwords, then connect those accounts once in the panel.
- Search Console: the client adds your account as a user of their property.
- Analytics: the client grants access to the GA4 property for their site.
- If a property is not chosen or permission is missing, the report lists that source as not measured instead of showing zero.
How to send it every month without rebuilding it
- 11st of the month
The monthly report rebuilds from the connected accounts and lands in the archive.
- 2Write
Add the summary, the reasons behind the change and next month's plan.
- 3Send
The email goes out with a no-login link valid for 30 days.
- 4Review
Open last month's archived report to check the plan actually happened.
- A no-login link that stays valid for 30 days and can be revoked at any time.
- An automatic email every Monday for the weekly report and on the 1st for the monthly one; add your client or team as recipients.
- A print-ready page you save as a PDF from the browser, and a CSV export of the numbers.
- Every weekly and monthly report stays in the panel archive, so last quarter is one click away.
Automated reports are part of the reporting plans: $30 a month for one brand, $155 for up to 25 brands with your own branding. Full prices are on the pricing page.
Frequently asked questions
What is a white label SEO report?
An SEO report that carries your agency's logo, colours and name instead of the reporting tool's. The client sees it as part of your service.
Can I use my own domain for reports?
Not today. The agency plan applies your logo, colour and product name, but the report link is an AgentFabrica address.
How often should I send it?
Monthly is the usual rhythm. Fast-moving ad accounts often add a weekly report; AgentFabrica builds both, on Mondays and on the 1st.
Report or dashboard: what is the difference?
A dashboard shows live numbers. A report adds the explanation and the next step, which is what clients read.
Can I put my own branding on it?
Yes on the AgentFabrica agency plan, which applies your logo, colours and product name to the export, the link and the email.
Is this template free?
Yes, the outline on this page is free to copy into any tool. Automated reports are part of the paid reporting plans.
Sources
The official documentation behind the technical points on this page:
- [1]Search Console Help: Performance report
Definitions of the search visibility metrics in section 2.
- [2]Search Console Help: Page indexing report
The source for the technical health section.
- [3]Search Console Help: Manage owners, users and permissions
How a client gives an agency access to their property without sharing a password.