An influencer marketing agency that picks creators by audience overlap, not follower count
Most influencer marketing agency proposals start with a roster and follower counts. Follower count tells you little about who the audience is or whether engagement is real. We score creators against your own customer data, write briefs that spell out what to say and how to disclose it, track every deal from offer to delivery, and measure results per creator. AI measures audience overlap and the fake-follower ratio, and a person negotiates the deal.
- AI agents prepare, a specialist approves
- Price published on the page
- Accounts stay in your name
Collaboration, approval and revenue share on one screen, no side spreadsheet.
What Creator Network delivers every month
- Creator discovery: accounts whose audience overlaps your product, found with data
- Campaign briefs prepared: what to say and what not to say, in writing
- Deal records: offer, accepted, declined and completed status, with messages and notes on each deal
- Usage rights and duration for reusing content in ads written into the deal notes
- Outcome measurement: each creator gets a separate tracking link or code, results recorded per creator
- Monthly report: connected ad, social and website data in one report, compared with the previous month, kept in an archive and emailed on the 1st.
How to choose an influencer marketing agency
Most influencer marketing agency proposals start with a roster and follower counts. Follower count tells you little about who the audience is, whether engagement is real or whether it will sell.
- 1Selection method: 'Thousands of creators in our network' is a list size, not a method. Ask how a creator's fit with your brand is measured.
- 2Measurement: At the end, do you get likes and views, or which creator drove sales or sign-ups?
- 3Usage rights: Can the content run in ads, for how long and on which channels?
Smaller creators usually speak to a narrower, more engaged audience. Large accounts bring reach, but audience overlap can be weaker. The right mix depends on product and budget, so the fit score drives selection, not follower count.
What the service covers
The job is finding the right creators, putting the message in writing and measuring results per creator. Filming, editing and running ads are separate jobs.
| Work | What happens | Status |
|---|---|---|
| Creator discovery | Accounts whose audience overlaps your product are ranked by fit score | Included |
| Brief | Goal, key message, words to avoid, disclosure wording, deadline and budget | Included |
| Deal record | Offer, acceptance or rejection and completion are logged; messaging happens inside the deal | Included |
| Disclosure | Wording and placement set in the brief and checked before publishing | Included |
| Measurement | A separate tracking link or code per creator | Included |
| Monthly report | Cost and return per campaign | Included |
| Creator fees | Agreed separately on each deal | Not in our fee |
| Filming and editing | Available through our content production service | Out of scope |
| Ads using creator content | Available through our Meta ads management service | Out of scope |
How a campaign runs, start to finish
- 1Brief
Goal, key message, words to avoid, disclosure wording, deadline and budget.
- 2Shortlist
Candidates ranked by audience overlap, content fit and engagement consistency.
- 3Offer
Fee or gifted product and usage terms go on the deal; acceptance or rejection is logged.
- 4Content check
The draft is read against the brief; disclosure and tracking link are checked.
- 5Measurement
Results are recorded per creator, so the next shortlist starts from data.
The brief comes first because every later decision, from shortlist to disclosure, refers back to it. A fixed order means nothing depends on one person remembering the next step.
The flow runs both ways. You can send offers to candidates, and creators who connected their account see open campaigns that fit their audience and can apply. Offers and applications land in the same deal record.
What the brand fit score measures
Each candidate is scored from 0 to 100 on five dimensions. Audience overlap carries the most weight: the creator's audience is compared with your site's Google Analytics audience by age, gender and city.
| Dimension | Weight | What it checks |
|---|---|---|
| Audience overlap | 40 | Age and gender split (65%) plus city split (35%) |
| Content fit | 25 | Whether the creator's topics and category match your brand's content terms |
| Authenticity | 15 | Whether engagement is consistent with follower count |
| Performance | 12 | Engagement rate against the median of the candidate pool |
| Budget fit | 8 | Whether the creator's estimated rate fits the campaign budget |
Weights come from the scoring engine in the panel; a dimension without data is left out.
When a dimension has no data, it is not invented. It is marked as missing, the remaining weights are rebalanced, and the screen says so.
A search ranks up to 40 candidates, and each one shows why it ranks where it does: overlap percentage, engagement rate and budget status, listed point by point.
Spotting fake followers: expected engagement by account size
A precise fake-follower percentage needs a paid audit tool and is still that tool's estimate. Our signal is narrower and labeled as such: whether engagement rate is consistent with what is expected for an account of that size.
| Followers | Floor used by the panel |
|---|---|
| Under 10,000 | 2% |
| 10,000 to 50,000 | 1.5% |
| 50,000 to 200,000 | 1% |
| 200,000 to 1 million | 0.6% |
| 1 million and above | 0.4% |
An account whose engagement rate falls below 60% of its floor is flagged as 'low engagement, possible inflated following'.
The flag is a reason to look closer, not a verdict, and no signal is produced when engagement data is missing. Our free engagement rate tool lets you run the numbers yourself.
FTC disclosure is part of every brief
The FTC's Disclosures 101 for Social Media Influencers asks creators to disclose any financial, employment, personal or family relationship with a brand, including free or discounted products.
- Use clear words such as 'ad' or 'sponsored'.
- Place the disclosure with the endorsement, not in a bio or behind a 'more' link.
- In video, disclose in the video itself; in livestreams, repeat it.
- Do not rely on a platform's disclosure tool alone.
Platforms add their own rules. Meta requires creators to tag the business partner on branded content when there is an exchange of value, and YouTube asks creators to declare paid promotions in video details.
Deals, usage rights and measuring which creator worked
A deal opens with an offer or an application, moves through acceptance or rejection and closes on completion. Each step is logged with a date, and messages stay inside the same record.
If you plan to reuse a creator's content in paid ads, the agreed window and channels are written into the deal notes. On Meta, partnership ads are only possible when the creator allows you to boost their content.
- Each creator gets a separate tracking link, built with campaign parameters as in Google's URL builder guide.
- Where a link does not fit, the creator gets a personal discount code.
- Sales or sign-ups are credited to that creator; how site measurement is set up is covered under conversion tracking.
- Monthly results are archived on our reporting engine.
Without a separate link or code, sales land on the campaign as a whole and you cannot tell which creator worked. Engagement still matters, but as a check on content rather than the goal.
How influencer marketing agency pricing works here
The fee follows the number of creator campaigns per month, with steps at 2, 8, 25 and 75 campaigns and a Custom tier above that.
Prices are computed by the pricing engine and match the scope builder. Billed in US dollars, without Turkish VAT. The first 3 months include a 35% launch discount. The Custom tier (Over 75 campaigns/mo) is planned on request.
- Included: creator discovery and fit score, brief, disclosure check, deal record, per-creator measurement, monthly report.
- Not included: creator fees or gifted product, filming and editing, ad spend for ads using creator content.
AgentFabrica, an agency or a freelancer: which fits whom
All three can work; which fits depends on your budget, your product and how many creators you plan to work with.
| AgentFabrica | Typical agency | Freelancer | |
|---|---|---|---|
| Creator selection | Audience-overlap score with visible breakdown | Agency roster | Personal network |
| Fake followers | Engagement consistency signal, not presented as a verdict | Varies | Eyeballed |
| Disclosure | Wording and placement written into every brief | Ask in the contract | Varies |
| Pricing | Tier by monthly campaigns, table on the page | Per-campaign quote | Commission or flat fee |
| Strength | AI measures overlap, a person closes the deal | Celebrity access and production | Close ties to niche communities |
| Reporting | Monthly report in the panel | End-of-campaign deck | Varies |
For one big launch built around a celebrity, an agency with a talent roster is the better fit. For a handful of creators known in one niche community, a good freelancer may be enough.
- If your product does not sell by being shown, such as a quote-based business service, this service is not a fit.
- If your site is not connected to Google Analytics, audience overlap cannot be computed; selection uses the other four dimensions and the screen says so.
Questions about Creator Network
How much does an influencer marketing agency cost?
Our fee depends on how many creator campaigns run per month and is listed in the table on this page. Prices are in US dollars, billed without Turkish VAT, and do not include creator fees.
Do creators have to disclose sponsored posts?
Yes. In the US the FTC expects a clear disclosure such as 'ad' or 'sponsored' with the endorsement, including for free products. Our briefs include the wording and placement.
Do you guarantee sales?
No. Results depend on the product, price and the creator's audience. We commit to data-based selection, written briefs, deal tracking and per-creator measurement.
Can I reuse creator content in ads?
Yes, if the deal grants it. The usage window and channels are recorded on the deal, and we do not recommend use outside that scope.
Do you work with product-for-post deals?
Yes. Gifted product still counts as a material connection, so disclosure is still required.
Can I buy this service on its own?
Yes. Every service can be bought alone, and adding content production or ad management applies a bundle discount.
Micro or macro influencers?
There is no single answer. Smaller accounts speak to a narrower, more engaged audience; larger ones bring reach. We decide on audience overlap and engagement consistency, not follower count.
Is the 'Paid partnership' label enough for disclosure?
Meta requires tagging the business partner on branded content. The FTC also asks for a clear disclosure with the endorsement and warns against relying on a platform tool alone, so our briefs ask for both.
Sources
The official documentation behind the technical points on this page:
- [1]FTC: Disclosures 101 for Social Media Influencers
What counts as a material connection, clear wording, placement with the endorsement, video and livestream rules.
- [2]Meta Business Help Center: About branded content
Tagging the business partner when there is an exchange of value, and creator permission for partnership ads.
- [3]YouTube Help: Paid product placements and endorsements
Declaring paid promotions in video details and the creator's own disclosure duty.
- [4]Google Analytics Help: Collect campaign data with custom URLs
Building a separate tracking link per creator with campaign parameters.
- [5]Google Analytics Help: Activate Google signals
Age and gender data, and therefore audience overlap, depend on Google signals.
Keep reading
- Influencer engagement rate toolCalculate any account's engagement rate for free.
- Content productionWhen the campaign needs filming and editing alongside creator posts.
- Meta ads managementTurning creator content into ads within the agreed rights.
- Brand dealsWhere creators track their own deals stage by stage.
Creator Network pricing
Price is set by monthly creator campaigns. The table is computed by the pricing engine when this page loads and matches the scope builder.
| Tier | Monthly creator campaigns | Monthly | First 3 months |
|---|---|---|---|
Starter | Up to 2 campaigns/mo | $30 | $19.50 |
Growth | 2 - 8 campaigns/mo | $56 | $36.40 |
Scale | 8 - 25 campaigns/mo | $102 | $66.30 |
Enterprise | 25 - 75 campaigns/mo | $174 | $113.10 |
Custom This scale is planned individually — priced on request. | Over 75 campaigns/mo | On request | - |
- Prices are monthly, in US dollars, billed to your card in USD without Turkish VAT. Dollar prices are converted from our Turkish lira prices at the Central Bank of the Republic of Türkiye selling rate (1 USD = 49.86 TRY, 02.11.2026). The first 3 months column includes the 35% launch discount.
- Buying more than one service shares the common setup: 15% off for two services, 20% for three.
Five steps to start
- 01Pick your goal
In the first step of the scope builder you mark how your business wins customers. Creator Network comes pre-selected.
- 02Choose your size
Pick the size of your business; the monthly price is calculated on the spot, line by line.
- 03Create your account
Your scope is saved and you move to the payment section of the panel. One service is enough to start.
- 04Connect accounts
No account connection is required for this service; your brand details are enough.
- 05Work starts
Only this service's screens open in your panel; work runs at your tier's cadence and the monthly report collects in the panel's report archive.
Who it is for
Brands whose products sell by being shown
Required connections
No account connection is required.
Business models it fits
- I want orders on my own store
- I sell on marketplaces
- I want people to message my WhatsApp straight from the ad
- I want people walking into my shop
Services often bought together
Tools behind this service
- Panel
Your deal funnel, rate card, media kit and active deals on one screen. Which offer stalled where, what you earned. Stop keeping it in scattered notes.
- Deals
Log your pitch, follow the deal stage by stage, watch the earnings trend. Collaborations move along their own track instead of your inbox.
- UGC Brief
Reads the real posts and metrics of the account you're referencing, works out what's carrying them, and writes UGC video briefs adapted to your brand. If the profile can't be fetched, it says so instead of inventing.
- Quick Brief
Say what you are promoting, to whom and with which call to action. Six agents work in sequence and return ad scripts with a hook, scenario and closing call; the flow screen shows where each one is.
Free tools
- Influencer Engagement Rate Calculator
Enter the follower and engagement numbers to see the engagement rate, where it sits against the sector average and what a collaboration is worth.
See your Creator Network price in two minutes
The scope builder opens with this service selected. Pick your goal and size and see the monthly price line by line.