An all-in-one marketing platform, organised by job
Content, publishing, ads, incoming messages, reporting and competitor research run in one panel with the same brand details. Below you will find which feature fits which job, and each feature's own page.
Which feature for which job
An all-in-one marketing platform is only useful if each job has a clear place. Here every job has its own module, and they all run in the same panel with the same brand details.
| Job | Start here | Related pages |
|---|---|---|
| Content production | Content production | Content calendar, AI video |
| Publishing and approval | Social media automation | Publishing approval, Instagram management |
| Ads | Ad management | Ad library, conversion tracking |
| Messages and customers | CRM and inbox | WhatsApp assistant, live chat |
| Measurement and reports | Reporting | Social media analytics, reputation management |
| Market and competitors | Market intelligence | Trend analysis |
How the feature pages are grouped
Counted from the link list at the bottom of this page; the list is generated from the source that builds the pages.
- Modules: tools that do one job in the panel.
- Comparisons: pages on why you might leave a tool and what changes here.
- Platform management: production, publishing and ads for each social network.
Feature or service
| Feature (software) | Service | |
|---|---|---|
| Who does the work | You, in the panel | Our team |
| How you buy it | As a plan, on the pricing page | One by one, on the services page |
| Reporting | The reporting module | A monthly report on every service's deliverables |
A closer look at one feature: reporting
To show how one feature works end to end, we took reporting. You connect accounts once; the report builds itself every week and every month. Agencies can send it under their own brand with white label reporting.
- 1Connect
Analytics, Search Console, ad accounts and Instagram are connected once.
- 2Measure
A source that cannot be measured is shown with the reason, never as zero.
- 3Archive
Weekly and monthly reports collect in the panel.
- 4Send
Email goes out on Mondays and on the 1st; the link is valid for 30 days.
Frequently asked questions
What is the difference between a feature and a service?
A feature is a tool you use yourself in the panel. With a service our team does the work; services are sold one by one and followed in the same panel.
Where can I see which plan includes a feature?
On the pricing page, where every plan and its contents are listed side by side.
Does every feature have its own page?
Yes. The list at the bottom of this page links every feature, comparison and platform page.
Which sources does reporting cover?
GA4, Search Console, Meta ads, Google Ads, Instagram and the Facebook Page follower count.
How do I send a report to my client?
Through a no-login link valid for 30 days, or the email that goes out on Mondays and on the 1st. The print-ready version saves as a PDF from the browser.
What are the comparison pages for?
If you are thinking of leaving a tool, they show what that tool does well and what changes here, on one page.
Sources
The official documentation behind the technical points on this page:
- [1]Search Console Help: Performance report
Definitions of the search metrics in the report.
- [2]Analytics Help: Dimensions and metrics
Definitions of the site metrics in the report.