Every channel in one marketing report
Instead of screenshotting five dashboards into a deck every month, one marketing report: ad spend, search visibility, social and website traffic on the same page, compared with the previous period. It lives in the panel and reaches your client through a no-login link or by email.
- Sessions
- Users
- Page views
- Conversions (key events)
- Clicks
- Impressions
- Click-through rate
- Average position
- Spend
- Clicks
- Conversions
- Cost per conversion
- Spend
- Clicks
- Conversions
- Cost per conversion
- Followers
- Reach
- Profile visits
- Engagement
- Followers
Sources that land in one report
Instead of screenshotting five dashboards into a deck every month, connect your accounts once. The report rebuilds in the same structure every period.
| Source | Metrics in the report | Requirement |
|---|---|---|
| Google Analytics 4 | Sessions, users, page views, conversions (key events) | The brand's own property is picked automatically and can be changed |
| Search Console | Clicks, impressions, click-through rate, average position | Full period totals are used |
| Meta Ads | Spend, clicks, impressions, conversions, cost per conversion, campaign breakdown | An ad account must be selected |
| Google Ads | Spend, clicks, impressions, conversions, cost per conversion, campaign breakdown | An ad account must be selected |
| Followers, reach, views, profile visits, engagement, reach per post | The account must be connected in the panel | |
| Facebook Page | Follower count | Only the follower count goes into the report |
A source that cannot be measured is never shown as zero
If a source is not connected, or could not be read for the period, the report does not skip it and does not show zero. It has a separate “Sources not measured” section that states the status of each one.
Zero and not measured are different things. Zero ad spend means the campaign stopped; not measured may mean an account was not chosen or a permission is missing. Showing both on the same line leads to the wrong decision.
| Status | What it means | What to do |
|---|---|---|
| Property not chosen | No Analytics property is selected for the brand's site | Pick the property in the panel |
| Account not chosen | No ad account is selected | Pick the ad account to report on |
| Permission missing | Measurement permission was not granted | Reconnect the account and grant it |
| Not measured | The source could not be read for this period | Check the account connection |
| Waiting for first measurement | The account was just connected | The value appears after the first measurement |
Which tier: $30, $85 and $155
| Reporting | Reporting 5 Brands | Reporting Agency | |
|---|---|---|---|
| Monthly billing | $30 | $85 | $155 |
| Yearly billing | $288 | $816 | $1,488 |
| Brands | 1 | 5 | 25 |
| Users | 1 | 2 | 5 |
| Monthly cost per brand | $30 | $17.00 | $6.20 |
| Your logo, colours and product name | No | No | Yes |
| Summary table across brands | No | Yes | Yes |
Prices exclude VAT. Every plan is listed side by side on the pricing page.
Calculated from plan prices; the yearly price is divided by 12. VAT excluded.
How the report reaches your client
- 1Connect
Analytics, Search Console, ad accounts and Instagram are connected once.
- 2Measure
The report rebuilds every week and month; a source that cannot be measured is listed with the reason.
- 3Archive
Past weekly and monthly reports collect in the panel.
- 4Send
Email goes out on Mondays and on the 1st; your client opens a link valid for 30 days.
- The no-login link is valid for 30 days and can be revoked at any time.
- Add your client or team as extra email recipients.
- Save the print-ready version as a PDF from your browser; numbers export as CSV.
White label for agencies
On the agency plan, reports carry your own logo, colours and product name, so the report your client receives looks like part of your own service.
- 25 brands sit in one panel.
- A summary table covers every brand, so the one falling behind stands out.
- The plan includes 5 users.
What the reporting plans do not do
Reporting plans measure and report. If you want the work itself done too, our services are sold separately, and every service includes a monthly report.
- They do not run ads: for that, see Meta ads management or Google Ads management.
- They do not fix search visibility: for that, see our SEO services.
- Lead and reputation rows are not shown on the reporting plans; they appear on the software and service plans.
Who it suits, and who it does not
- Agencies and freelancers who screenshot several dashboards into a deck every month.
- Business owners who want ad, website and social numbers in one place.
- If you want to build the report yourself and design every chart, a free tool may be the better choice; see the comparison below.
Watch for two traps when you read the numbers. The click metric can flatter an ad (why the Meta click metric flatters your ads), and the same conversion can be counted more than once (your conversion count may be tripled).
Instead of manual reports or Looker Studio
| Manual reporting | Unified report | |
|---|---|---|
| Sources | Scattered dashboards | GA4, Search Console, Meta, Google Ads and Instagram in one report |
| Freshness | Out of date once finished | Rebuilt every week and every month |
| Missing data | Goes unnoticed | The reason it could not be measured is shown |
| Sending to clients | Manual email | No-login link and automatic email |
| Past periods | Scattered across folders | Weekly and monthly archive |
Looker Studio is free and flexible, and you build the report yourself. Here the report comes ready-made and rebuilds itself. We compare the two honestly on our Looker Studio alternative page.
Coming from a paid reporting tool? We compared it with AgencyAnalytics, Whatagraph, DashThis and Databox. If you are building a client report from scratch, start from the SEO report template, the PPC report template, the social media report template or the white label SEO report outline.
Frequently asked questions
Which sources go into the report?
Google Analytics 4, Search Console, Meta Ads, Google Ads, Instagram account analytics and the follower count of your Facebook Page.
Does the reporting plan run my ads too?
No. It measures and reports; ad management and content production are separate services.
How does my client see the report?
Through a no-login link that is valid for 30 days and can be revoked at any time, or by email. You can also save the print-ready version as a PDF from your browser.
How many brands can I report on?
1 on the single-brand plan, 25 on the agency plan.
Is VAT included?
No, prices exclude VAT. Yearly billing is 20% off.
How often does the report arrive?
The weekly report arrives by email every Monday and the monthly one on the 1st; both collect in the panel archive.
How does a source that is not connected show up?
It is never shown as zero. It appears in the report's “Sources not measured” section with the reason, for example no property chosen or permission missing.
Why not just use Looker Studio?
Looker Studio is free and flexible, and you build the report yourself. Here the report comes ready-made and rebuilds itself every month. Our comparison page puts the two side by side.
Can I send the report under my own brand?
On the agency plan, reports carry your own logo, colours and product name. The single-brand plan has no white label.
Why do Search Console and Analytics show different numbers?
They count different things. Search Console counts the clicks your site gets from Google Search; Analytics counts sessions on your site from every source. The two numbers are not expected to match.
Sources
The official documentation behind the technical points on this page:
- [1]Search Console Help: Performance report
Definitions of clicks, impressions, click-through rate and average position.
- [2]Analytics Help: Dimensions and metrics
Definitions of session, user and view metrics.
- [3]Analytics Help: Conversions vs. key events
The key event concept in GA4.
- [4]Google Ads Help: About conversion measurement
How ad conversions are counted.
Related pages
- Conversion trackingThe measurement setup behind the report's conversion row.
- Looker Studio alternativeAn honest comparison of a free tool and a ready-made report.
- SEO servicesThe monthly service that measures and fixes search visibility.
- Attribution window: 7-day or 1-dayWhy ad conversions can show two different numbers.