Trend, market and ad data scanned,you get a go, watch or no-go call.
Type a product or niche. Trends, Amazon market data, supplier costs and ads in the niche are scanned at once, and the result becomes a scorecard out of 100 with reasons and risks.
Rather hand the job over? In our E-commerce Operations service we run this tool for you; scope and monthly price are published.
Ecommerce operationsHow to find winning products with data
Product choice often starts with a hunch. Amazon's seller guide notes that a product already on sale confirms market potential, and warns against low-margin, bulky and over-competitive products.
- 1Enter the product
A product name or niche; choose the Amazon marketplace.
- 2Trend
Confidence and direction from search, video and forum signals.
- 3Market
Maturity, median price and revenue estimate from Amazon best sellers.
- 4Supply and ads
Supplier cost and margin; ads currently running in the niche.
- 5Decision
A score out of 100, reasons, risks and go, watch or no go.
The scorecard: five categories, 100 points
Caps are taken from the strategy gate's scoring rules. The total is 100 points.
| Category | Signals that earn points |
|---|---|
| Trend | A confidence score of 60 or more, or a rising direction; a declining trend loses points |
| Market | A mature market, high estimated monthly revenue, an average rating of 4.3 or above |
| Supply and cost | Five or more supplier candidates, an estimated margin of 40% or more |
| Ad proof | Number of live ads in the niche, repeating hook patterns |
| Margin | Thresholds at 30%, 50% and 70% |
The limits of the decision
- Market data comes from the Amazon marketplace you choose; Trendyol or Hepsiburada sales data is not included.
- Amazon figures are in US dollars; the screen also shows the Turkish lira equivalent at the live rate.
- If a stage does not respond, that category earns no points; the screen names the stage, so read the score with that in mind.
- The score is not financial advice; validate with a small test order before tying money up in stock.
After the decision: production steps
The analysis button runs only the first six stages. Later steps are started by hand from their own screens, so nothing is produced without your approval, even for a "go" product.
| Step | Where |
|---|---|
| Campaign brief | Ad assistant screen |
| Product page | Products screen |
| 30-day content calendar | Auto calendar screen |
| Image and video production | Production factory |
To dig into ad proof, see ad intelligence; for the supply side, see the supplier network.
Filtered product hunting, and handing the work over
- To scan a market rather than a single product, the Product Hunt screen lists products with filters across several sources.
- Add products you like to a watchlist and track changes in price and sales.
- Each of Product Hunt and the watchlist needs the E-Commerce Plus add-on (included in E-Commerce Plus plans). The brand's setup model must be E-commerce · Local Market or E-commerce+ · Cross-border. The add-on costs $42.99 a month.
- Run your store day to day from store management.
Frequently asked questions
How do you find winning products?
By checking together whether demand is real, how mature the market is, what supply costs and margins look like, and whether the niche is advertised. The panel asks all four at once and turns them into a scorecard.
How is the score calculated?
Trend earns up to 30 points, market 25, supply and cost 20, ad proof 15 and margin 10, out of 100.
What do go, watch and no go mean?
70 or more is "go", below 40 is "no go", and in between is "watch": a product to revisit once the data is clearer.
Is Trendyol data used?
No. Market data comes from the Amazon marketplace you choose. Trend data is gathered from search, video and forum signals.
If I choose "go", is the campaign prepared automatically?
No. The campaign brief, product page, calendar and creative production are started by hand from their own screens.
What if a source fails?
The other stages continue. That category earns no points and the screen names the stage that did not respond, so you can read a low score accordingly.
Which currency are prices in?
Amazon figures are in US dollars; the screen also shows the Turkish lira equivalent at the live rate.
Is the scorecard enough for an investment decision?
No. It is a first filter. Validate with a small test order and an ad test before tying money up in stock.
Sources
The official documentation behind the technical points on this page:
- [1]Amazon Türkiye: E-commerce guide
Validating market potential and product types to avoid.
- [2]Google Trends Help: Trends data FAQ
Why trend data is relative and how it is sampled.
Related pages
- E-commerce management serviceHand over product research and store operations.
- Ad intelligenceDig into ad proof in your niche.
- Supplier networkChoosing a supplier: supply models and the questions to ask.
- E-commerce ad pipelinePrepare ads for the product you picked.
- Today's WinnersToday's Winners shows 6 product ideas a day, picked from a pool our team curates by hand; the list stays the same all day.
- Product WatchlistThe watchlist keeps the marketplace products you found in product hunting in one list tied to your brand and records price, demand and rating on every measurement run.
- Product → Ad PipelineThe Product → Ad pipeline starts from a product or niche name and scans trend data, the Amazon market, supplier cost and competitors' live ads at the same time.
Know it's real before you spend.
Product research is open on every paid content plan. Product Hunt needs the E-Commerce Plus add-on (included in E-Commerce Plus plans). The brand's setup model must be E-commerce · Local Market or E-commerce+ · Cross-border. The full panel is free with no time limit: brand, accounts, reports. Allowance: 10 captions a month, 2 images a month, 1 videos a month, 1 brand, 1 user.