A Whatagraph alternative priced per plan, not per source
If you are weighing a Whatagraph alternative, the first difference is the pricing model. Whatagraph's pricing model: credits per connected source, billed annually. AgentFabrica Reporting is a flat plan: $30 a month for one brand, $155 for up to 25 brands. Below is a fair comparison, including where Whatagraph is the better choice.
- Sessions
- Users
- Page views
- Conversions (key events)
- Clicks
- Impressions
- Click-through rate
- Average position
- Spend
- Clicks
- Conversions
- Cost per conversion
- Spend
- Clicks
- Conversions
- Cost per conversion
- Followers
- Reach
- Profile visits
- Engagement
- Followers
Whatagraph vs AgentFabrica at a glance
Whatagraph prices by source credits: every connected data account, such as one Facebook Ads account, uses one credit. Max starts at €699 a month on annual billing with 50 credits, which suits big portfolios more than small ones.
| Whatagraph | AgentFabrica Reporting | |
|---|---|---|
| Pricing model | Source credits, billed annually (1 credit = 1 connected data account) | Flat plans: one brand, 5 brands, or up to 25 brands |
| Price | Max from €699 per month billed annually (about $781 at the ECB reference rate of 30 October 2026), starting at 50 source credits; Prime is custom | $30/mo one brand · $85/mo 5 brands · $155/mo up to 25 brands; 20% off yearly |
| White label | Custom branding and white-label customisation on both plans; custom report domain as a Prime add-on | Agency plan: your logo, colours and product name |
| Delivery | Automated emails with PDF | No-login link valid 30 days, email every Monday and on the 1st, print-ready page saved as PDF, CSV |
| Integrations | Advanced integrations on Max, premium integrations on Prime (no total published) | Six sources: GA4, Search Console, Meta ads, Google Ads, Instagram, Facebook Page (followers) |
| Free trial / free tier | Not stated on its pricing page | Free tier: 10 captions a month, 2 images a month, 1 videos a month, 1 brand, 1 user |
Whatagraph details from its pricing page, checked 30 October 2026. Prices change; confirm on their site before deciding. AgentFabrica prices exclude VAT.
Whatagraph pricing: plans, prices and what the price scales with
Whatagraph pricing, checked 30 October 2026 on the official page, whatagraph.com/pricing. The price scales with the number of source credits, where one credit is one connected data account; the entry plan starts at 50 credits. The page lists Prime as a custom plan and shows no figure for it.
Whatagraph costs from €699 a month (about $781 at the ECB reference rate of 30 October 2026) on the Max plan, billed annually, starting at 50 source credits; one credit is one connected data account. Prime adds a custom report domain, API access and BigQuery transfer and is priced on request. Both plans are billed annually.
| Plan | Price (annual billing) | What you get |
|---|---|---|
| Max | From €699 per month (about $781) | From 50 source credits; IQ Agents, advanced integrations, data blends, white-label reports, KPI alerts, dedicated success manager |
| Prime | Custom quote | Everything in Max plus premium integrations, custom report domain, public API and transfer to BigQuery and Looker |
From Whatagraph's pricing page, checked 30 October 2026, in US dollars. Extra credits can be bought until the next plan threshold; their unit price is not published.
What Whatagraph costs at 3 and 10 clients
The pricing model matters more than the headline price. Below is the monthly cost on annual billing for an agency reporting on 3 and on 10 clients. AgentFabrica is a flat plan per tier: 3 clients fall in the 5-brand tier, 10 clients in the agency tier, which covers up to 25 brands.
Whatagraph Max entry price of €699 converted to US dollars at the ECB reference rate of 30 October 2026 (1 EUR = 1.1172 USD), annual billing; up to 50 connected accounts. AgentFabrica: the cheapest plan that covers the client count, yearly price divided by 12. Checked 30 October 2026.
Whatagraph monthly cost from 5 to 25 clients
A larger roster shows the difference between the two pricing models. The table uses Whatagraph's published prices on annual billing and AgentFabrica's cheapest plan that covers each client count. Whatagraph Max entry price of €699 converted to US dollars at the ECB reference rate of 30 October 2026 (1 EUR = 1.1172 USD), annual billing; up to 50 connected accounts.
| Clients | Whatagraph per month | AgentFabrica per month |
|---|---|---|
| 5 | $781 | $68.00 |
| 15 | $781 | $124.00 |
| 25 | $781 | $124.00 |
Whatagraph's entry price does not change with the client count; it covers the first 50 connected accounts. At 25 clients with two accounts each, all 50 credits are used, so a third account per client moves you beyond the entry tier and the extra-credit price is not published.
Who should not switch from Whatagraph
A flat plan is not the right answer for every agency. Stay where you are if one of these describes you:
- Your clients expect a PDF attached to an automated email. Whatagraph sends one; AgentFabrica sends a no-login link, and the PDF is saved from the browser.
- You need a custom report domain. Whatagraph offers it as a Prime add-on; AgentFabrica reports open through an AgentFabrica link.
- You report on more than 25 clients. AgentFabrica's largest reporting plan covers up to 25 brands, while Whatagraph counts connected accounts rather than brands.
If none of them applies and your clients are covered by the six sources, compare your own client count against the table above before you decide.
Where Whatagraph is the better choice
A fair comparison starts with what Whatagraph does well. These points come from its own website.
- Unlimited users on both plans.
- Automated emails with a PDF attached, and custom branding on both plans.
- Room for many connected accounts: Max starts at 50 source credits.
What goes into an AgentFabrica report
Accounts are connected once in the panel. The report rebuilds itself every week and every month, compares key numbers with the previous period and lands in an archive. Here is every source and metric it uses today:
| Source | Metrics in the report | Requirement |
|---|---|---|
| Google Analytics 4 | Sessions, users, page views, conversions (key events) | The brand's own property is picked automatically and can be changed |
| Search Console | Clicks, impressions, click-through rate, average position | Full period totals are used |
| Meta Ads | Spend, clicks, impressions, conversions, cost per conversion, campaign breakdown | An ad account must be selected |
| Google Ads | Spend, clicks, impressions, conversions, cost per conversion, campaign breakdown | An ad account must be selected |
| Followers, reach, views, profile visits, engagement, reach per post | The account must be connected in the panel | |
| Facebook Page | Follower count | Only the follower count goes into the report |
- Not covered: TikTok ads, LinkedIn and YouTube analytics, and Facebook Page views or reach. Facebook contributes its follower count only.
- A source that cannot be measured is never shown as zero; the report lists it with the reason, such as a missing permission.
- Search metrics follow Search Console's own performance report definitions.
- The full walk-through is on the reporting page.
How to switch from Whatagraph without a gap
- 1Connect
Connect the same Analytics, Search Console, ad and Instagram accounts in the panel.
- 2Wait for data
A new connection shows as waiting until the first measurement is done.
- 3Run both
Keep Whatagraph for one reporting cycle and compare the numbers side by side.
- 4Share
Send clients the no-login link; it stays valid for 30 days and can be revoked.
Nothing is imported from Whatagraph: reports are rebuilt from the original accounts, so historical numbers come from those platforms, not from old dashboards. Agencies with several clients usually want the agency plan, and SEO clients can start from our white label SEO report outline.
Frequently asked questions
What is the best Whatagraph alternative?
It depends on your sources and client count. If GA4, Search Console, Meta ads, Google Ads and Instagram cover your clients and you report on four or more, a flat plan such as AgentFabrica's costs less. If you need more integrations, Whatagraph may still fit better.
How much does Whatagraph cost?
Whatagraph costs from €699 a month (about $781 at the ECB reference rate of 30 October 2026) on the Max plan, billed annually, starting at 50 source credits; one credit is one connected data account. Prime adds a custom report domain, API access and BigQuery transfer and is priced on request. Both plans are billed annually.
How does Whatagraph pricing work?
By source credits: one credit is one connected data account, such as one Facebook Ads account. Max starts at 50 credits and is billed annually; Prime is priced on request.
Does AgentFabrica send PDFs by email like Whatagraph?
No. The email carries a no-login link to the report. The print-ready version is saved as a PDF from the browser, and numbers export as CSV.
How hard is it to switch from Whatagraph?
You connect the same accounts to AgentFabrica; nothing is migrated from the other tool. Run both for one reporting cycle before you cancel.
Can my clients see reports without logging in?
Yes, through a no-login link that stays valid for 30 days and can be revoked at any time.
Are prices in US dollars?
Yes on the English site, excluding VAT. Yearly billing is 20% off.
Sources
The official documentation behind the technical points on this page:
- [1]Whatagraph pricing page
Every Whatagraph price, plan and feature in the comparison, checked 30 October 2026.
- [2]Google Analytics Help: [GA4] Engagement rate and bounce rate
How engagement metrics are defined, a common reason two reporting tools disagree.
- [3]Search Console Help: Performance report
Definitions of clicks, impressions, click-through rate and average position.
- [4]Google Ads Help: About conversion measurement
How Google Ads counts conversions.