Skip to main content
Try it free for 10 days, then 35% off the first 3 months
Start now
Agent Fabrica
10 days free
Free Tool

Influencer Engagement —
measure their true value.

Compute an influencer's engagement rate in seconds, benchmark against industry norms and see the USD equivalent of a brand deal.

Engagement Rate
✓ Strong
%4.97
Above-market performance — the level brands hunt for.
On Instagram, 1-3% is normal, 3-6% is strong and 6%+ is excellent.
Estimated Brand Deal Value
Per sponsored post
$1,493
Monthly potential (4 sponsored)
$5,373
Estimate is directional — niche, audience quality and creative skill can swing the deal price by ±50%.

Run your influencer career like a system

The AgentFabrica Influencer Suite gives you brand-deal CRM, viral-loop trend tracking, 23 affiliate networks in one pool and a geo-aware bio link. Move past one-off ER calculations.

See plans →

What this tool does

You enter the follower and engagement numbers; you get the engagement rate, where it sits against the sector average and what a collaboration is worth.

How it works

  1. 1Pick the platform and enter followers, average likes, comments and monthly posts
  2. 2The engagement rate is calculated and compared with the sector average
  3. 3The approximate value of a collaboration is shown
When to use it

Before committing budget to an influencer, to check whether the asking price is matched by the numbers.

Its limits

It calculates from the numbers you enter; it does not scan the account itself. Fake followers and bought engagement are not filtered out here — the result is only as good as the input.