Social posts, ads, products:one approval centre.
Produced social posts, ads and product records collect in the Approval Centre. What you approve is scheduled, launched as a campaign or sent to your store.
Rather hand the job over? In our Social Media Management service we run this tool for you; scope and monthly price are published.
Social media management agencyWhat the content approval screen does
When a screen in the panel produces content or prepares a suggestion, the record lands in the Approval Centre and you get a panel notification. It waits until you decide. When you approve, the step the record carries runs: a post is scheduled, a campaign is created or a product goes to your store.
| Record | Comes from | On approval |
|---|---|---|
| Social post | Production factory | Written to the publishing queue as a scheduled post; with no time set, the next free day at the brand's best measured hour is used |
| Social copy | “Send for approval” on the production and content repurposing screens | No follow-up step; approval is for the record and you use the copy yourself |
| Ad | Automated ads screen | A Facebook or Instagram suggestion opens in your Meta ad account as a paused campaign |
| Catalogue creative | Catalogue → Ads pipeline | The creative becomes usable in campaigns; no new campaign is opened |
| Ad action | Ad operator suggestion | The daily budget is updated, or the campaign is paused or restarted |
| Product | E-Commerce Plus product import | The product is sent to your Shopify store as a draft |
If a prerequisite is missing (no Meta account or Shopify store connected), the record is not applied and the reason is reported.
The content approval workflow, from pending to decision
- 1Record arrives
A production or suggestion screen sends it to the Approval Centre; you get a notification.
- 2Checks run
Five Brand Guard checks and a readiness score out of 100 are calculated.
- 3You review
The review panel shows the checklist and the record's history side by side.
- 4You decide
Approve, request changes or reject.
- 5It is applied
The approved record's step runs and the result is reported.
- Summary line: pending, critical and in-revision counts, plus records approved and rejected in the last seven days.
- Critical: pending records where at least one check reports a problem; click the count to list only those.
- Filters: narrow by record type and status.
- Sorting: newest, riskiest or closest to publishing first.
The checks look at the same five things: brand tone, spelling and formatting, call to action, banned phrases and platform format. The format check uses each platform's own limit; a LinkedIn post, for example, can be up to 3,000 characters.
Request changes: revision notes and automatic fixes
Rejecting is often too harsh: the content is thrown away and production starts over. A revision request keeps the record, moves it to “In revision” and stores your note on what to fix.
- The revision note is required: a request without one is refused, because “something is wrong” is not enough to fix anything.
- The note goes to two places: the record's history and the brand's content memory, which later production reads.
- Fix failed checks: the copy is rewritten to address what the checks found, and the checks run again.
- The result is shown in numbers: problem count and readiness score before and after the fix, side by side.
Approval history: who, when and with which note
Each record keeps its own history, shown in the review panel. A new decision is appended rather than written over the last one, so the first round of a record that came back from revision is not lost.
| Event | When it is written | What is recorded |
|---|---|---|
| Created | When the record enters the Approval Centre | Time |
| Approved | When approved by hand or by rule | Time, approver; the reason for rule-based approvals |
| Changes requested | When a revision is requested | Time, requester, revision note |
| Rejected | When the record is rejected | Time, rejecter |
Bulk approval and automatic approval rules
Tick several records and approve them with one button. Only pending records with no failed checks are included; the number of problem records is shown and you are asked to review them one by one. Records are processed in order and each runs its own step.
| Rule | Default | What it means |
|---|---|---|
| Automatic approval | Off | While off, nothing is approved without you |
| Minimum readiness score | 90 | Records scoring below this stay with you |
| No failed checks | On | A record with a failed check is not auto-approved |
| No warnings either | Off | Turn on to hold records with warnings as well |
| Always approved by hand | Ads | Records that spend money are excluded from auto-approval by default |
Values are read from the panel's approval rule code.
Who it is for, and on which plan
- Agencies that produce content in the panel and want to show it to the brand owner or client before it ships.
- Ad managers who want to review automated ads suggestions before a campaign is created.
- E-commerce teams who want to check product imports before they reach the store; the store side is covered on store management.
- Whether a product you sent is visible in your store depends on its Shopify product status (Active, Draft or Unlisted).
Frequently asked questions
Which content goes to approval?
Social posts from the production factory, copy sent with “Send for approval” from the production and content repurposing screens, automated ads and ad operator suggestions, and E-Commerce Plus product imports.
Can I request changes?
Yes. Request a revision and write what needs fixing; the note is required. The record moves to “In revision” and the note stays in its history and in brand memory.
Is approval history kept?
Yes. Creation, approval, rejection and revision requests are appended to the record's history with who did it, when, and any note.
Where does approved content go?
It depends on the record: a social post is scheduled in the publishing queue, an ad opens on Meta as a paused campaign, an ad action is applied, a catalogue creative becomes usable and a product is sent to your Shopify store as a draft. If a prerequisite is missing, the reason is shown.
Can one approval be applied twice?
No. The step runs once on the server and the record notes that it was applied. Sending the same approval again won't open the campaign or product a second time.
Is there bulk approval?
Yes. Ticked pending records are approved with one button; records with a failed check are left out and you are asked to review them one by one.
Can content be approved automatically?
Only if you switch it on; it is off by default. Once on, the readiness threshold and check conditions apply, and ads are always approved by hand by default. When a rule approves a record, its step runs just as with a manual approval.
Which plan includes content approval?
The Approval Centre needs the Pro, E-commerce Standard, Plus Starter or Creator Pro plan (or a plan above one of them in the same family). You can compare plans on the pricing page.
Sources
The official documentation behind the technical points on this page:
- [1]Shopify Help Center: Product details page
What the Active, Draft and Unlisted statuses mean for a product sent to your store.
- [2]LinkedIn Help: Post and share updates
The 3,000-character limit for a LinkedIn post, which the platform format check also uses.
- [3]FTC: Advertising and marketing basics
Ad claims must be truthful and evidence-based, which is what the banned-phrases check guards against.
Related pages
- Publishing approvalThe go-live decision and approval queue for scheduled social posts.
- Automated adsWhere the ad suggestions that land in approval are produced.
- Content productionThe tools that produce the social content sent for approval.
- Social media managementHand production and approval traffic to our team.
Nothing publishes without approval.
The Approval Centre needs the Pro, E-commerce Standard, Plus Starter or Creator Pro plan (or a plan above one of them in the same family).