Build the prompt in layers,then test the image.
Scene intent, camera, time of day, mood, setting and brand locks combine into one prompt. A test image is generated and its aspect ratio measured; a product link becomes an ad video shot plan.
Rather hand the job over? In our Content Production service we run this tool for you; scope and monthly price are published.
Social media content creation servicesWhy layered prompts for AI ad images
A one-line prompt leaves the model too much freedom: light, framing, setting and text space change on every run. Images do not match each other and there is no room left for a logo or price.
The production pipeline splits the prompt into parts and shows each as a separate layer. Before generating, you see which layers go into the prompt and which are empty. The compiled prompt and the generation record are also on screen as JSON.
- Brand identity: brand name and colour palette; without colours the layer counts as incomplete.
- Moodboard: the active visual direction; if there is none, the screen says so.
- Scene direction: intent, camera, time of day, mood and setting.
- Negative rules: what must not appear in the image.
- Positive locks: fixed rules such as logo, slogan and product placement.
- Output rule: the requested aspect ratio.
11 scene intents
| Intent | What it produces |
|---|---|
| Product showcase | Product in the centre, simple composition, attention on the product. |
| Lifestyle | Product in a real living space, natural light. |
| Performance ad | Strong hook, high contrast, room for a call to action. |
| UGC | Hand-held feel, natural light, unstaged look. |
| Editorial | Cinematic, controlled composition, magazine feel. |
| Product demo | Moment of use, details visible. |
| Before and after | Two states compared in the same frame. |
| Social proof | A person using it, a reassuring scene. |
| Story hook | An image that stops the scroll in the first second. |
| Marketplace | White background, follows product image rules, no text. |
| Banner | Landscape layout, safe area for text. |
Intent names are translated from the Turkish panel.
Counts come from the product's production pipeline catalogue.
Brand locks: logo, slogan and safe area
| Lock | Options |
|---|---|
| Logo | Bottom right, bottom left, top right, top left, centre |
| Slogan | Top centre, bottom centre, top left, none |
| Product | Centre, left third, right third |
| Brand colours | Must appear in the scene |
| Safe area | 5%, 10%, 15% (space at the edges for text) |
| Text limit | No text, up to 4 words, up to 8 words |
Switched-on locks enter the prompt as positive instructions; switched-off locks do not enter at all. The safe area keeps space at the edges so ad text is not cut. The text limit sets how many words may appear inside the image.
Test image and checklist
- 1Write the brief
A base brief is required; describe product and purpose briefly.
- 2Pick an intent
Scene settings fill in to match; change them if you like.
- 3Switch on locks
Logo, slogan, product position, colour, safe area, text limit.
- 4Test it
One image is generated; its ratio is measured from the image itself.
- 5Read the list
Passed, failed and check-by-eye items appear separately.
- Was the image generated
- Does the measured aspect ratio match the requested one
- Did the negative rules enter the prompt
- Did at least four of the six layers enter the prompt
- Brand fit, anatomy and product accuracy: check by eye
Your image allowance is charged only when generation succeeds. Multiply a prompt you like with the scene multiplier, and define your visual direction on the moodboard screen.
An ad video plan from a product link
Give a product page link and choose 9:16, 16:9 or 1:1. The product details are read from the page, the product is checked for whether it can be produced, and a shot plan is drawn up. The shots in the plan play the roles of hook, product, benefit, price, urgency and call to action.
Access, and who it suits
The production pipeline needs the Pro, E-commerce Standard, Plus Starter or Creator Pro plan (or a plan above one of them in the same family). Compare plans on the pricing page. Test images are not saved on this screen or sent to the calendar or approval queue; you reuse the prompt you like on the other production screens.
- Performance teams who need logo and text space right in every ad image.
- Brands that hand image production to a team and want the rules written down.
- Designers who want to see, layer by layer, why a prompt gives a different result.
To hand off production end to end, our content creation services run this pipeline for you. If the images go into ads, see Facebook ads management too.
Frequently asked questions
What does the production pipeline do?
It builds one image's prompt from brand, moodboard, scene, negative, lock and quality layers, generates a test image and shows the result against a checklist.
Does it produce a chain from showcase to ad?
No. Intents such as product showcase, lifestyle or story hook are chosen for a single image. Generate separate test images for different intents.
Which scene intents are there?
Product showcase, Lifestyle, Performance ad, UGC, Editorial, Product demo, Before and after, Social proof, Story hook, Marketplace, Banner.
Can I fix where my logo goes?
The logo lock lets you pick bottom right, bottom left, top right, top left or centre. You check that it landed there by looking at the test image.
Does a product link become a video?
Yes. A product link becomes a shot plan; once you approve, every shot is generated on this screen and assembled into one ad video with a Turkish voice-over.
Which plan includes it?
The production pipeline needs the Pro, E-commerce Standard, Plus Starter or Creator Pro plan (or a plan above one of them in the same family). The image allowance is charged only when generation succeeds.
How is it different from scene multiplier?
Scene multiplier produces many scenes from one description. The production pipeline builds and tests a single image's prompt layer by layer.
Sources
The official documentation behind the technical points on this page:
- [1]Google Merchant Center Help: Image link [image_link]
No placeholders or promotional overlays on product images.
- [2]Google Merchant Center Help: AI-generated content
AI-generated images must carry metadata saying so.
- [3]YouTube Help: Understand three-minute YouTube Shorts
Vertical and square videos up to three minutes count as Shorts.
Related pages
Do not leave the prompt to chance.
The production pipeline needs the Pro, E-commerce Standard, Plus Starter or Creator Pro plan (or a plan above one of them in the same family).