One product,every setting.
Generates images that show your product in different settings and scenes from a written description. Instead of a new shoot for every scenario, you multiply the scene.
Rather hand the job over? In our Content Production service we run this tool for you; scope and monthly price are published.
Content creation agencyWhat AI product scenes are good for
Showing the same product on the same background causes ad fatigue, and a separate shoot for every setting costs time and budget. Scene multiplier produces an image set from one description that shows the subject in several contexts: on a kitchen counter, on a tabletop, outdoors, in morning light or under an evening lamp.
- Several variants for ad tests, to see which setting works with which audience.
- A new atmosphere when the season changes, without a new shoot.
- Different frames for the same campaign on different channels.
Which axes change between scenes
Each scene takes one value from each of five axes. The label you see and the description sent to generation live in the same record, so what you pick and what is generated never drift apart.
Counts come from the product's scene plan catalogue.
| Axis | Values |
|---|---|
| Camera angle | Close-up, Wide shot, Overhead, Three-quarter angle, Editorial framing, Low angle, Side profile, User's point of view |
| Light | Soft natural light, Golden hour, Dramatic side light, Studio light, Warm interior light, Overcast light |
| Setting | Studio, Kitchen, Living space, Outdoors, Tabletop, Moment of use |
| Time of day | Morning, Midday, Afternoon, Evening |
| Mood | Friendly, Premium, Energetic, Calm, Natural |
Values are translated from the Turkish panel.
Variation intensity and number of scenes
- Close to brand: only camera and light change; setting and mood stay fixed.
- Balanced: camera, light and setting change together.
- Visually bold: all five axes change, so scenes look clearly different.
| Count | Set | When to choose it |
|---|---|---|
| 5 | Quick exploration | For a single campaign or an A/B test |
| 10 | Campaign set | To feed several channels |
| 15 | Wide variation | To delay creative fatigue |
From description to scene set
- 1Describe it
Describe product and scene in at least 10 characters, or pick a starter.
- 2Pick channel and ratio
Post 1:1, story and Reels 9:16, landscape 16:9.
- 3Review the plan
The free plan shows each scene's axis values and a readiness score.
- 4Generate
Scenes are generated in parallel; any scene that fails is flagged.
- 5Pick and download
Download what you like, copy its link or seed new variations from it.
Starters cover product-focused studio, living space, daily routine, and texture and detail. The platform choice only sets the aspect ratio; the rest of the description stays the same.
Quota, store and ad rules
A run uses one unit from the matching allowance for the ratio you pick: image for 1:1, story for 9:16, video for 16:9. The unit is charged only when at least one scene is generated. See plan allowances on the pricing page; a single run produces up to 15 scenes.
- To compare ad images, go on to the A/B testing screen from the next steps.
- Plan downloaded images as posts in the content calendar.
- “Send for approval” moves the selected scenes into the approval queue as one post; several scenes become a carousel.
- The content pool and A/B testing links only open those screens; the selected images are not carried over.
Who it suits
- Ecommerce brands whose ads keep repeating the same product image.
- Businesses that want a seasonal atmosphere without a shoot budget.
- Performance teams comparing settings in ad tests.
To hand off generating, picking and preparing scenes for ads, our content creation services run this tool for you. If the images go into ads, see Facebook ads management too.
Frequently asked questions
What does scene multiplier do?
It turns your product and scene description into an image set that shows the same subject with different camera, light, setting, time of day and mood.
Can I upload my own product photo?
Not on this screen today; the input is text. So the product in the images may not be an exact copy of yours.
How many scenes can I generate?
You can choose 5, 10, 15 scenes per run. They are generated at the same time; any that fail are flagged.
Are my brand colours applied?
Not automatically on this screen. Write colour, material and mood into the description.
Which allowance does it use?
It depends on the ratio: one unit of image for 1:1, story for 9:16 or video for 16:9. The unit is charged only if at least one scene is generated.
Can a scene image be my main product image in a store?
We do not recommend it. Google Merchant Center wants the main image to show the exact item sold, and AI-generated images to carry metadata saying so.
How do I use the images?
Select and download them one by one, or copy a link. You can also use any scene as the base for new variations.
Sources
The official documentation behind the technical points on this page:
- [1]Google Merchant Center Help: AI-generated content
Images created with generative AI must carry IPTC metadata saying so.
- [2]Google Merchant Center Help: Image link [image_link]
The primary image must show the exact item sold, without placeholders or promotional overlays.
Related pages
- Product photographyWork from a product photo you already have.
- Production pipelineBuild one image's prompt layer by layer.
- A/B testingCompare scene images in ads.
- Content creation servicesHand off scene generation and selection.
- MoodboardA moodboard defines your brand's visual direction as palette, lighting, composition, camera angle, motion, texture, typography and brand locks.
- Viral Video LoopA viral video is structure, not luck: a strong opening (the hook), a familiar story formula and short scenes.
Stop shooting for every scene.
The scene multiplier needs the Starter, E-commerce Starter, Plus Starter or Solo Creator plan (or a plan above one of them in the same family). The full panel is free with no time limit: brand, accounts, reports. Allowance: 10 captions a month, 2 images a month, 1 videos a month, 1 brand, 1 user.