Make your visual directionmeasurable.
You record your brand's visual language in defined fields: palette, light, framing, camera angle, texture. From the ready-made directions, the one that fits your brand is recommended with a reason.
Rather hand the job over? In our Content Production service we run this tool for you; scope and monthly price are published.
Social media content creation servicesWhat a brand moodboard is, and why it should be measurable
A moodboard collects the visual direction of a brand or project: colours, light, framing, texture and example images. The classic version is a collage. It inspires a designer, but it cannot answer whether a new image fits the direction.
Here a moodboard is not a collage but a record made of defined fields. Each field is either set or empty, and an empty field is where an image is left to chance during generation. Most inconsistency between images starts in those gaps.
- Colour palette
- Lighting
- Composition
- Camera angle
- Motion
- Texture
- Typography
- Brand locks
7 ready-made visual directions
| Direction | When it fits | Palette |
|---|---|---|
| Premium Editorial | Magazine-cover look; minimal, premium, high contrast | 3 colours |
| Warm Lifestyle | Everyday and warm; soft natural light, candid moments | 4 colours |
| E-Commerce Clean | Marketplace listing; white background, product centred | 3 colours |
| Viral Energetic | Short-video feed; high saturation, dynamic camera | 4 colours |
| Luxe Minimal | Luxury minimal; lots of negative space, monochrome | 3 colours |
| Food / Restaurant | Food photography; warm tones, appetising framing | 4 colours |
| Tech / Modern | Tech product; clean lines, blue tones | 4 colours |
Directions can be filtered by category: lifestyle, ecommerce, editorial, minimal, energetic, food and tech. Each card shows its fit with your brand as a percentage and has a preview button.
How the recommendation is made
Weights come from the recommendation engine. A dimension that cannot be measured is left out and its weight is shared among the rest; if the brand profile is empty, no score is shown.
The highest-scoring direction sits at the top as “recommended for you”, with its reason: which dimension is strongest and how many of the four could be measured. The more you fill in industry, voice and palette in the brand agent, the sharper the recommendation.
Measuring a palette from reference images
- 1Upload images
JPG, PNG or WebP; up to 10 images, 8 MB each.
- 2Palette measured
The dominant colours are extracted.
- 3Tone measured
Brightness, saturation and contrast are calculated as percentages.
- 4Reading added
Colour mood and lighting type are derived from the measurement.
- 5Pick a direction
Apply the closest ready-made direction to your brand.
Applying to your brand, and use in generation
“Apply to brand” writes the chosen direction to the brand record. A brand has one active direction at a time, and a new one replaces the old. A style strictness is saved with it: flexible, balanced or strict.
- Use the active card to document the visual direction and share it with your team.
- Make it the first thing a new agency or designer sees.
- When you change the direction, the next scene multiplier run uses it; earlier images do not change.
Who it suits
- Brands whose images do not match each other and who want to know why.
- Agencies that keep a separate visual direction on record for each client.
- Businesses that have never set a visual direction and want to start from a ready one.
To hand off setting the direction and producing to it, see our content creation services. Direction, colour and tone also help with product photography.
Frequently asked questions
What is a brand moodboard?
A board that collects a brand's visual direction: colour, light, framing, texture and example images. Here that direction is kept as a record of defined fields.
Which ready-made directions are there?
There are 7: Premium Editorial, Warm Lifestyle, E-Commerce Clean, Viral Energetic, Luxe Minimal, Food / Restaurant, Tech / Modern.
What is the recommendation based on?
Industry fit, brand tone, target audience and palette closeness. Dimensions that cannot be measured are left out; with an empty brand profile no score is shown.
Can I build a moodboard from my own images?
Upload up to 10 reference images to see palette, brightness, saturation and contrast. The measurement is not saved as its own moodboard; pick and apply the closest ready-made direction.
Can I keep several moodboards?
A brand has one active direction at a time. Applying a new one replaces the previous one.
Is the chosen direction applied to image generation automatically?
Yes, for images. Every image generated with the brand selected adds the active direction's light, framing, colour and style notes to its prompt. It is not added to text generation.
Is it limited by plan?
Each of the moodboard and production pipeline screens needs the Pro, E-commerce Standard, Plus Starter or Creator Pro plan (or a plan above one of them in the same family).
Sources
The official documentation behind the technical points on this page:
- [1]W3C WCAG 2.2: Contrast (Minimum)
The 4.5:1 minimum contrast ratio for normal text.
- [2]W3C WCAG 2.2: Use of Color
Information should not be conveyed by colour alone.
Related pages
- Scene multiplierTurn one description into images in several settings.
- Production pipelineBuild an image prompt in brand, scene and lock layers.
- Brand agentDefine industry, voice and palette.
- Content creation servicesHand off visual direction and production.
- Quick BriefQuick Brief asks for five fields: what you are promoting, who it is for, what the viewer should do, where and how it runs, and an optional note.
Make your visuals hang together.
The moodboard needs the Pro, E-commerce Standard, Plus Starter or Creator Pro plan (or a plan above one of them in the same family). The full panel is free with no time limit: brand, accounts, reports. Allowance: 10 captions a month, 2 images a month, 1 videos a month, 1 brand, 1 user.