Metricool alternative:price, features and switching.
Metricool is strong at analytics, ad account reporting and a low price per brand. AgentFabrica also generates the content and works in Turkish. Here are the prices, networks and switching path side by side.
What Metricool does and where it is strong
Metricool combines scheduling and analytics in one panel. Its price depends on the number of brands, where a brand means one profile from each social network. Besides publishing, it connects Facebook Ads, Google Ads and TikTok Ads accounts for reporting.
Its AI assistant writes posts from a chosen topic, tone and platform, suggests calls to action and hashtags, and handles translation and alt text. Usage is capped at 5, 20 or 35 credits per brand a month depending on the plan.
- There is a free-forever plan: you can start with 1 brand and 20 scheduled posts a month without paying (pricing page).
- Facebook Ads, Google Ads and TikTok Ads accounts can be connected alongside social accounts (pricing page).
- Paid plans keep unlimited analytics history and track 100 competitor profiles (pricing page).
- The planner imports content by CSV, schedules PDFs and adds a first comment (planner).
Metricool pricing and AgentFabrica plans
Metricool's $25 covers scheduling and analytics for 5 brands, so the cost per brand is very low for an agency. Content generation is a copy helper with a few credits per brand a month. AgentFabrica Starter's $99 covers one brand but also includes image, story and video generation.
| Plan | Monthly price | Includes |
|---|---|---|
| Metricool Free | $0 | 1 brand, no LinkedIn or X, 20 scheduled posts a month, 30 days of analytics |
| Metricool Starter | $25 for 5 brands, $45 for 10 ($20 and $36 billed yearly) | Unlimited posting (fair use), LinkedIn, 100 competitor analyses, PDF and PPT reports, unlimited history |
| Metricool Advanced | $67 for 15 brands, $107 for 25, $210 for 50 ($53, $85 and $159 billed yearly) | Team and client management, roles, approval system, full X analytics, API |
| Metricool Custom | By consultation | Custom brand count, white label, dedicated account manager |
| AgentFabrica Starter | $99 | 1 brand, 1 user, 12 images and 1 video a month, calendar |
| AgentFabrica Pro | $149 | 1 brand, 20 images and 3 videos a month, best time, A/B testing |
| AgentFabrica Enterprise | $999 | 10 brands, 3 users, client approval, white label |
Metricool prices were read in USD from its pricing page on 2 October 2026. Prices exclude VAT; each connected X account is a $10 monthly add-on. AgentFabrica prices are billed monthly and exclude VAT; annual billing is 20% off. Source: pricing page.
Metricool: pricing page, 2 October 2026. AgentFabrica: pricing page. The two entry plans cover different things; the AgentFabrica price includes content generation.
Feature by feature
| Feature | Metricool | AgentFabrica |
|---|---|---|
| AI content generation | AI assistant writes posts, hashtags and alt text (5, 20 or 35 credits per brand a month) | Generates copy, images, stories and video (Starter: 12 images, 1 video a month) |
| Planning calendar | Yes; 20 posts a month on the free plan | Yes, on the free plan too |
| Best-time suggestion | Not stated on its site | Pro plan, from the brand's own post data |
| Approval flow | Advanced plan | Internal approval screen; client approval invites on Pro 5 Brands and Enterprise |
| Unified inbox | Not stated on its site | Instagram and Facebook messages and comments |
| Analytics | Yes; unlimited history and 100 competitor analyses on paid plans | Post metrics for Instagram, Facebook and TikTok |
| Ad automation | Facebook, Google and TikTok Ads reporting | Threshold rules on Meta and Google Ads campaigns |
| White label | Custom plan | Enterprise plan, 10 brands |
| Turkish interface | No (8 languages, Turkish not among them) | Yes, the product is built in Turkish |
| Trial / free tier | Trial length not stated; free-forever plan | Free tier: 10 captions a month, 2 images a month, 1 videos a month, 1 brand, 1 user |
Metricool cells were read from Metricool's site on 2 October 2026; nothing missing from the site was guessed.
On the AgentFabrica side the difference is generation: caption generation writes the copy, images and video are made in the same panel, and the output lands on the content calendar. For ads, ad automation runs threshold rules on Meta and Google Ads campaigns.
Your Metricool accounts in AgentFabrica
Metricool lists 10 networks for publishing on its site. AgentFabrica can also post to 6 of them: Facebook, Instagram, TikTok, YouTube, LinkedIn and Google Business Profile.
| Network | Metricool | AgentFabrica |
|---|---|---|
| Yes | Publishing | |
| Yes | Publishing | |
| TikTok | Yes | Video posting |
| Yes | Publishing (personal profile, text and image) | |
| YouTube | Yes | Video upload |
| Google Business Profile | Yes | Posts from its own screen |
| X | Yes | No (connection not open yet) |
| Yes | No (connection not open yet) | |
| Threads | Yes | No (connection not open yet) |
| Bluesky | Yes | No |
The Metricool column comes from Metricool's site as of 2 October 2026; the AgentFabrica column comes from the product's publishing capability table.
Which one fits whom
AgentFabrica is the better pick when:
- You want captions, images and video generated for the posts on your calendar (caption generation).
- You want to do more than report on Meta and Google Ads campaigns: pause them or change budgets on spend and CPA thresholds (ad automation).
- Your team wants a Turkish interface and you want to be billed in Turkish lira.
If you do not want to produce content at all, pick the service rather than the tool: in our social media management service our team runs production and publishing.
Switching from Metricool, step by step
- 1Create a free account
The account opens free and never expires. The calendar and image generation come with the Starter plan, which you buy on the checkout screen.
- 2Introduce the brand
Enter your site, Instagram or Google Maps address; the suggested industry and tone fill the form and you confirm.
- 3Connect accounts
Connect from the Integrations screen. Of the networks you use in Metricool, Facebook, Instagram, TikTok, YouTube, LinkedIn and Google Business Profile can be connected.
- 4Move posts
There is no importer for Metricool's scheduled posts; you add upcoming posts to the calendar by hand.
- 5Approve
Approve the generated copy and image and place it on the calendar; it goes out at the scheduled time.
Metricool's planner supports CSV import, but AgentFabrica does not take posts from CSV or other tools. You add upcoming posts to the content calendar by hand. If you use Metricool for analytics, AgentFabrica's separate reporting package combines GA4, Search Console, Meta ads and Google Ads data.
Frequently asked questions
How is Metricool priced?
By number of brands. Starter is $25 a month for 5 brands and $45 for 10; Advanced starts at $67 for 15 brands and rises to $210 for 50. Prices were read from Metricool's pricing page on 2 October 2026.
Why does an X account cost extra on Metricool?
Metricool sells X as a separate $10 monthly add-on per connected account, and the free plan has no X or LinkedIn at all. In AgentFabrica, X cannot be connected today, while LinkedIn connects on behalf of a personal profile.
How far does Metricool's free plan go?
It gives you 1 brand, 20 scheduled posts a month and 30 days of analytics; the paid plans' trial length is not stated. AgentFabrica's free account never expires; the whole panel is open (brand setup, account connections, reports, inbox) and only generation is capped: 10 captions a month, 2 images a month, 1 videos a month, 1 brand, 1 user. The publishing calendar is open on the free account too.
Can I connect my Threads and Pinterest accounts from Metricool?
Not today. Threads, Pinterest, Bluesky and X cannot be connected in AgentFabrica. Facebook, Instagram, TikTok, YouTube, LinkedIn and Google Business Profile can.
Is Metricool available in Turkish?
According to Metricool's help page, the interface comes in English, Spanish, French, Portuguese, German, Italian, Dutch and Danish; Turkish is not offered. AgentFabrica's interface is in Turkish.
What is AgentFabrica's answer to Metricool's ad reporting?
Metricool reports on Facebook, Google and TikTok Ads accounts. AgentFabrica writes threshold rules on Meta and Google Ads campaigns. On spend, CPC, CTR, ROAS or CPA thresholds it pauses, resumes, changes budget or sends an alert.
Does it make sense to use both tools?
Yes. Keep multi-brand analytics and reports on Metricool while you generate content in AgentFabrica and post to Instagram, Facebook, TikTok, LinkedIn and YouTube from here.
Sources
The official documentation behind the technical points on this page:
- [1]Metricool pricing page
Plan names, monthly prices and plan limits (read on 2 October 2026).
- [2]Metricool features page
Metricool's own description of its strengths and supported networks.
- [3]Metricool Help: Account settings
Help page listing interface languages; Turkish is not included.
- [4]Metricool AI post generator
Page describing the AI assistant's post, hashtag and alt text generation.
Related pages
- Social media management serviceIf you would rather hand the work over, scope and monthly price are here.
- Tool comparisonCompare AgentFabrica with many social media tools in one table.
- Iconosquare alternativePrice and feature comparison of Iconosquare and AgentFabrica.
- SocialPilot alternativePrice and feature comparison of SocialPilot and AgentFabrica.
Compare it with Metricool, then decide.
The full panel is free with no time limit: brand, accounts, reports. Allowance: 10 captions a month, 2 images a month, 1 videos a month, 1 brand, 1 user. Image generation, the calendar and scheduled publishing open on paid plans.