Scheduling is only one step.Plan, approve and reply in one panel too.
The month's plan, content from a topic, approval before publishing, direct publishing, comments and messages, reports. Each job on its own screen, all in one panel.
Rather hand the job over? In our Social Media Management service we run this tool for you; scope and monthly price are published.
Social media management agencyWhat a social media management tool does
A social media management tool brings the plan, content and results of several accounts into one panel. What separates a good one from a scheduler is that it also carries the work before and after publishing.
- 1Planning: deciding what goes out on which day across the month.
- 2Production: writing the copy and preparing the visual.
- 3Approval: having someone check a post before it goes live.
- 4Publishing: sending it to the right account at the right time.
- 5Replies: answering comments and messages without missing any.
- 6Measurement: seeing what worked and building the next plan around it.
Which job lives on which screen in AgentFabrica
| Job | Screen | Which plan |
|---|---|---|
| Writing copy | Caption generator: per platform and tone | Limited monthly on the free tier, open on paid plans |
| Batch content from a topic | Content Factory: topic, networks, count | Image allowance depends on plan |
| Approval before publishing | Post approval: approve, revise with a note, reject | All plans; client approval on Pro 5 Brands and Enterprise |
| The month's plan | Automatic monthly calendar wizard | Scheduling from Starter up |
| Posting time | Smart Scheduling: your own measurements first | From Pro up |
| Comments and messages | Inbox: Instagram and Facebook | All plans |
| Brand monitoring | Mention Radar and Reputation Radar; scans are started in the panel | Depends on plan |
| Reports | Reports screen | Advanced analytics from Pro up |
| Team | Team management: roles and brand access | Users included in the plan (Enterprise 3) |
The plan column comes from the same source as the pricing page (plan flags and limits).
Each screen has its own page: content calendar, post approval, Smart Scheduling and social media analytics.
How a week of operations flows
- 1Plan
Set the month's mix, preview the month and approve it.
- 2Produce
A content pack from a topic: three copy options per post, optional image.
- 3Approve
Posts land on the approval screen; a revision needs a note.
- 4Publish
Approved posts go onto the calendar and out to the connected account.
- 5Reply and measure
Comments and messages in the inbox, results in the report.
Six things to check when choosing a tool
- 1On which networks does publishing actually work? Ask about the publisher, not the logo list.
- 2What makes the price go up: users, channels or plans?
- 3Which plan includes approvals, and can reviewers leave a revision note?
- 4Are comments and messages in the same panel?
- 5Does the report show missing data as zero, or say why it is missing?
- 6Does the currency and billing fit your team's budget?
We answer these questions against two common tools on the Hootsuite alternative and Buffer alternative pages.
Plans and monthly allowances
Prices come from the same source as the pricing page and exclude VAT. Yearly billing is discounted.
See the full comparison on the pricing page. If you only need reports, there are smaller reporting plans.
Who it suits
- Brands that ship regular posts every week and want approval before publishing.
- Agencies running several brands from one panel (Enterprise plan).
- Teams that want rules on the ad side too can move on to the ad automation screen.
Frequently asked questions
What is a social media management tool?
Software that brings the plan, content, publishing, comments and results of several social accounts into one panel.
Is it the same as social media management software?
Yes, both names describe the same kind of product. What matters is which of planning, production, approval, publishing, replies and measurement it actually covers.
Which networks does it publish to?
Instagram, Facebook, TikTok, LinkedIn, and YouTube. Publishing to X is not available yet, and LinkedIn video is not published yet.
Does it produce content too?
Yes. Pick a topic, networks and a count; each post gets three copy options and an optional image. The result lands on the approval screen first.
Can I manage several brands?
Yes. The Enterprise plan includes 10 brands and 3 users, plus client approval and white label.
Can I use it for free?
The full panel is free with no time limit: brand, accounts, reports. Allowance: 10 captions a month, 2 images a month, 1 videos a month, 1 brand, 1 user. Scheduling and image generation open with the Starter plan.
Is there a mobile app?
The panel runs in the browser. There is no separate mobile app; you open it in your phone's browser.
Sources
The official documentation behind the technical points on this page:
- [1]Meta for Developers: Instagram content publishing
The official interface third-party tools use to publish to Instagram.
- [2]Microsoft Learn: LinkedIn Posts API
Official documentation for publishing to LinkedIn from an app.
- [3]YouTube Data API: Upload a video
Google's official guide to uploading videos programmatically.
Related pages
- Social media management serviceHand the plan, content and publishing to our team.
- Social media automationPut repetitive work on rules.
- Instagram managementScreens built for Instagram.
- Hootsuite alternativeAn honest comparison with a common dashboard.
- Buffer AlternativeBuffer is a simple, fast scheduler; its paid plans are priced per channel.
Run your social media week from one panel.
The full panel is free with no time limit: brand, accounts, reports. Allowance: 10 captions a month, 2 images a month, 1 videos a month, 1 brand, 1 user.