You wrote one piece.Fit it to every channel.
Paste your source content and pick which formats to repurpose it into. One piece of writing becomes versions that fit different channels.
Rather hand the job over? In our Content Production service we run this tool for you; scope and monthly price are published.
Content creation servicesWhat content repurposing is, and how it differs from crossposting
Content repurposing takes the core idea of something you already have and rewrites it to the rules of another format. A blog post becomes a Reels script, a product description becomes a carousel, a webinar summary becomes a thread on X.
| Method | What it does | Result |
|---|---|---|
| Crossposting | Puts the same post on every channel unchanged | Feels native on one channel and foreign on the rest |
| Reposting | Publishes an old post again on the same channel | Followers see the same content twice |
| Repurposing | Rebuilds the core idea with each format's own parts | Speaks each channel's language |
10 formats and the parts of each
The format list is not just a promise on screen: the request sends each format's list of parts to the model as is, and the result card shows those parts separately. A part that comes back missing is flagged on the card.
| Format | Parts produced | Target length |
|---|---|---|
| Instagram Reels 30s | Hook (3 s), Scene plan, Caption, Call to action, Visual direction | 55 to 85 words |
| Instagram Post 1:1 | Visual direction, Caption, Hashtags | 40 to 120 words |
| Instagram Carousel 5 slides | Cover headline, Text for 5 slides, Closing call to action, Caption | 90 to 180 words |
| Instagram Story 9:16 | Frame text, Sticker and tag ideas, Call to action | 20 to 45 words |
| TikTok Video 60s | Hook (3 s), Voice-over script, Caption, Hashtags | 110 to 170 words |
| TikTok Hook Reels 15s | Strong opener, Short text, Call to action | 25 to 45 words |
| X Thread 5 tweet | Opening post, 5 posts, Closing call to action | 90 to 160 words |
| LinkedIn Post 700-1200 words | Opener, Body, Professional call to action | 700 to 1,200 words |
| Facebook Post + image | Visual direction, Community text, Call to action | 60 to 150 words |
| YouTube Shorts 60s | Hook, Script, Title, Hashtags | 110 to 170 words |
Format and part names are translated from the Turkish panel.
Values come from the product's format catalogue. The LinkedIn post targets 700 to 1,200 words, so it is left out to keep the scale readable.
Three adaptation levels
- Light: the core message is kept; only the format changes.
- Platform-specific: hook, tone and call to action are rewritten for each platform.
- Full reinterpretation: different creative angles are drawn from the same core idea.
The default is platform-specific. Facts from the source are kept at every level; what changes is the telling. The light level adds no new claims or examples, which makes it the safer choice for legal or technical text.
From source to publishing
- 1Add the source
Paste text (at least 50 characters), give a link or pick a recent generation.
- 2See the analysis
The core idea and fitting formats are extracted automatically.
- 3Pick formats and level
Up to 10 formats and one of three adaptation levels.
- 4Repurpose
One card per format, with each part on its own line.
- 5Send it on
Copy, send for approval, add to the calendar or generate a visual.
The first 8,000 characters of the source are used. When you give a link, the page's readable text is pulled. Repurposing can run 20 times an hour and does not use your production quota.
What you can do with a card
| Button | What happens |
|---|---|
| Copy | All parts of the card go to the clipboard |
| Send for approval | The version lands in the approval queue as a social post |
| Add to calendar | It is placed at 10:00 the next day; you change the time in the calendar |
| Generate visual | The first 300 characters move to the image generation screen as a prompt |
| Repurpose from this | The version becomes the new source for more formats |
A version added to the calendar sits on the content calendar for 10:00 the next day; you manage its time and publishing status in the calendar. To polish a caption further use caption generation, and for team sign-off use content approval.
Who it suits
- Content teams who cannot get their blog posts onto social media.
- Agencies writing the same campaign separately for Instagram, TikTok, X, LinkedIn, Facebook and YouTube.
- Small brands that want a weekly flow from a few strong pieces.
To hand off repurposing, visuals and publishing, see our content creation services and social media management.
Frequently asked questions
What is content repurposing?
Rewriting the core idea of existing content to the rules of other formats. Unlike putting the same post on every channel, each format is built with its own parts.
Which formats can I repurpose into?
Instagram Reels, post, carousel and story; TikTok video and short hook video; an X thread; a LinkedIn post; a Facebook post and YouTube Shorts.
What can I use as a source?
Pasted text (at least 50 characters), a page link or one of your recent generations in the panel.
Can I edit the versions?
Cards are not edited in place. Copy and edit them, or change them after sending to the approval queue or the calendar.
What happens when I add a version to the calendar?
It is planned for 10:00 the next day, and the screen tells you so. You manage its time and publishing status in the calendar.
Does it use quota?
Repurposing does not use your production quota. There is a limit of 20 runs an hour.
How is it different from caption generation?
Caption generation writes a post caption from a topic. Repurposing takes content you already have and turns it into several formats.
Sources
The official documentation behind the technical points on this page:
- [1]Google Search Central: Creating helpful, reliable, people-first content
Content drawing on other sources should add substantial value rather than copy or rewrite.
- [2]LinkedIn Help: Post and share updates
The 3,000-character post limit and the article option for longer text.
- [3]YouTube Help: Understand three-minute YouTube Shorts
Shorts are square or vertical and up to three minutes long.
Related pages
- Caption generationWrite a post caption from a topic.
- Content poolKeep generated content in one place.
- Content calendarPut approved versions on their publishing day.
- Content creation servicesHand off repurposing and visual production.
- Multilingual TranslationThe multilingual translator turns one text into up to 7 of 10 languages at once, each on its own card.
One piece, many channels.
Use repurposing on a paid plan. The full panel is free with no time limit: brand, accounts, reports. Allowance: 10 captions a month, 2 images a month, 1 videos a month, 1 brand, 1 user.