A short brief,six agents write the scripts.
Say what you are promoting, to whom and with which call to action. Six agents work in sequence and return ad scripts with a hook, scenario and closing call; the flow screen shows where each one is.
Rather hand the job over? In our Content Production service we run this tool for you; scope and monthly price are published.
Content creation servicesA creative brief generator built on five fields
Instead of a long form there are five headings. Only the first is required; leave the rest empty and production still runs, with the gaps showing up in the readiness score and filled from your brand profile where possible.
| Field | What you enter | Limit |
|---|---|---|
| 1. What are we promoting? | A product, service or topic; you can also pick from products in your brand profile | 120 characters, required |
| 2. Who for? | Age range (18-24 up to 55+), gender and one distinguishing detail | Detail up to 160 characters |
| 3. What should the viewer do? | One call to action; suggestions change with the goal you pick | 80 characters |
| 4. Where and how? | Platform, format, goal, number of creatives and content language | 3, 5 or 10 creatives |
| 5. Note | Tone, campaign constraints, topics to avoid | 2,000 characters, optional |
| Creative brief section | Where it lives on this screen |
|---|---|
| Project overview | Field 1 and the note |
| Goals | Goal: sales, leads, engagement, awareness |
| Target audience | Field 2; your brand profile audience is offered if it is empty |
| Deliverables and channels | Platform, format and number of creatives |
| Company profile | Pulled in from your brand profile |
| Budget, schedule and stakeholders | Not on this screen; plan them separately |
What the readiness score measures
The card beside the form scores how complete your brief is, out of 100. It is not a quality prediction; it counts which fields are filled, and each filled field adds the weight shown below.
Weights are read from the function that calculates the on-screen score.
- Platform, format or goal can also be picked up from the note: write "post it on TikTok too" and TikTok counts.
- If you do not choose a number of creatives, 5 is used and the production plan marks it as the default.
- No time estimate is shown before your first run; it is the median of runs finished in this session.
- Quota usage is an estimate and depends on the engine chosen. You can check your plan's quota on the pricing page.
How 6 agents build an ad script
- 1Signal Scout
Scans trends in your brand's market; with no matching sector trend it works from your brief alone.
- 2Norm Manager
Picks the creative norms and phrases to avoid for your sector.
- 3Creative Director
Builds the scenario outline from brand profile, trend and brief.
- 4Editor
Writes the number of variations you asked for and suggests an engine for each.
- 5Quality check
Catches banned words, hooks that are too short and fewer than 3 hashtags.
- 6Distribution Agent
Packs the scripts and states how many pass the brand rules.
The agents run in sequence because each uses the previous one's output; only the Editor writes its variations in parallel. The flow screen shows each agent's status and duration on its card, and you can cancel while a run is in progress.
What you get: the parts of an ad script
Every creative card is an ad script. The top of the card shows format, ratio, duration where relevant and the suggested production engine; Details opens the full script.
| Part | What it is for |
|---|---|
| Hook (first 3 seconds) | The opening that stops the scroll |
| Call to action | The one action you want from the viewer |
| Scenario | The flow of scenes and story |
| Caption and hashtags | The text that goes under the post |
| Production notes | Direction for the shoot or image generation |
| Platform and suggested time | Target channel and a posting time suggestion |
- Copy JSON puts every field of the script on your clipboard.
- Produce opens the production screen, where images and video are made.
- The summary strip shows how many creatives passed the brand check and how many formats and platforms came out.
Starting from a ready template
If you would rather not start from blank fields, one of 5 templates fills them in one click. Templates fill the fields rather than dumping prose into the note, so you can change any field afterwards.
| Template | Plan it fills |
|---|---|
| New product launch | 5 creatives · Reel + Story · sales |
| Customer review | 3 creatives · Reel · trust |
| Weekend campaign | 4 creatives · Story + Reel · offer |
| Trend jacking | 3 creatives · Reel · trend signal |
| Brand introduction | 3 creatives · Reel · awareness |
When to use this screen, and when to use something else
- Use it when you want to see several ad angles for one product quickly: five fields and one button.
- For a multi-piece pack across funnel stages and platforms, move to content production.
- For visuals that look consistent, set a style anchor first with the moodboard.
- To produce more caption variants, use caption generation.
- To have your team approve content before it goes out, look at publishing approval.
Frequently asked questions
What does Quick Brief do?
It turns a five-field brief into a run of 6 chained agents and produces as many ad scripts as you ask for: hook, scenario, call to action, caption, hashtags and production notes.
Do the agents work in parallel?
No, they run in sequence and each uses the previous one's output. The parallel part is the Editor agent writing the variations.
How many ad scripts do I get?
5 if you do not choose. You can pick 3, 5 or 10, and the ready templates fill in a number between 3 and 5.
Does it produce images or video too?
This screen produces scripts and a production plan. Images and video are made on the production screen that the Produce button on each card opens.
What goes into a creative brief?
Usually a project overview, goals, target audience, deliverables and channels, brand background, and budget and schedule. Quick Brief covers everything except budget, schedule and stakeholders, which you plan separately.
What does the quality check look at?
Banned words from your brand profile and the script, hooks shorter than 5 characters and fewer than 3 hashtags. The results screen shows how many creatives passed.
Can I use it without creating a brand?
No. Production is built on your brand's sector, audience and voice, so you need a brand first; that context is shown at the top of the screen and can be edited from there.
Sources
The official documentation behind the technical points on this page:
- [1]TikTok Ads: Creative best practices for performance ads
Introduce the content proposition in the first 3 seconds and use a vertical 9:16 orientation.
- [2]Google Ads Help: Write compelling, genuine ad copy
A clear call to action works when the action actually benefits the user.
Related pages
- Content productionProduce a multi-piece pack by audience, funnel stage and platform.
- Content creation serviceHand production over to our team, from brief to delivery.
- MoodboardSet a consistent style anchor for visual production.
- Caption generationMultiply post captions per platform.
- Reference UGC BriefReference UGC brief reads the last 12 posts of an Instagram account you admire, with their metrics, and writes UGC video briefs adapted to your brand.
Skip the form. Just describe it.
Use the quick brief on a paid plan. The full panel is free with no time limit: brand, accounts, reports. Allowance: 10 captions a month, 2 images a month, 1 videos a month, 1 brand, 1 user.