Work out what's working,then make it yours.
Reads the real posts and metrics of the account you're referencing, works out what's carrying them, and writes UGC video briefs adapted to your brand. If the profile can't be fetched, it says so instead of inventing.
Rather hand the job over? In our Content Production service we run this tool for you; scope and monthly price are published.
Content creation agencyWhat a UGC brief is, and why this one starts from a reference account
A UGC brief is the short set of instructions a creator films from: what to say, in which order, and how to stop the scroll in the first second. Filling in a blank template is easy, but a template does not tell you which hook actually works.
This tool starts from a working example. It reads the real posts of the account you want to learn from, measures which posts beat that account's own median, and carries that structure over to your product and voice. The result is not a copy but a new brief with its reasoning written out.
- Hook: what is shown and said in the first 3 seconds.
- Scene flow and shot list: the shots the creator films, in order.
- Creator direction: tone of voice, setting and phrases to avoid.
- Caption and call to action: the text under the post and the step you ask the viewer to take.
- Why this brief: which pattern worked on the reference account and why it is suggested.
What data is read from the reference account
No AI runs during the analysis step; the numbers are calculated straight from the posts. The screen shows measured values and inferences separately, so you can see which line rests on data and which is interpretation.
| Type | What | How it appears |
|---|---|---|
| Measured | Likes, comments and Reels plays of the last 12 posts | As numbers in the Content DNA panel |
| Measured | Posts at 2× or more of the account's own median (up to 3) | On the viral board, with a link to each post |
| Inferred | Recurring hook patterns and leading formats | Labelled as inference, apart from measurements |
| Not read | Fields the provider did not return for that account | Named in the “not invented” list |
The 12 strongest posts go to the generator. They are ranked by plays + likes × 3 + comments × 10; the weights are defined in the product's code.
From reference to brief in five steps
- 1Enter the account
Type an @username or profile link; add up to two more accounts to compare.
- 2Profile is read
The last 12 posts and their metrics are fetched and the Content DNA is calculated.
- 3Review the board
Posts above the median and recurring patterns are shown.
- 4Choose settings
Pick brief type, platform, count, audience and brand voice.
- 5Get the briefs
Each brief arrives as a card you can copy or send to production.
The analysis can run 10 times an hour, and each account is a separate data pull; the screen tells you this before fetching. When you compare several accounts, the briefs are written from the posts of the first one.
Brief settings: type, platform and count
| Setting | Options |
|---|---|
| Brief type | UGC testimonial, product demo, problem and solution, before and after, storytelling, founder-led, creator review, trend adaptation |
| Platform | Instagram Reel, TikTok, Instagram Story, Meta UGC ad, YouTube Short |
| Number of briefs | 3, 4, 5 or 8 (default 4) |
| Target audience | Free text; if empty, the brand's saved audience is used |
| Brand voice | Free text; default “reassuring and friendly” |
Option names are translated from the Turkish panel.
What is on a brief card, and what happens next
- Title, format, platform, length in seconds and number of scenes
- The 3-second hook and the “why this brief” reasoning
- Scene flow, shot list and creator direction
- Caption, call to action and a sound note
Copy a card in one click and send it to your creator, or use “send to Production Factory” to move the text into the prompt field of the content production screen. To polish the caption further, use caption generation.
Working with creators means disclosing the ad
If you give the brief to a creator and pay them in money, product or any other perk, the post has to make the relationship obvious. The FTC's Disclosures 101 for social media influencers explains what counts as a material connection and what a clear disclosure looks like.
- Write where the disclosure sits into the brief's call to action.
- Agree how long and where the video may be reused in ads.
- If you work with Turkish creators, local rules also require wording such as “reklam” or “iş birliği”.
Who it suits
- Brands whose competitor's videos perform while their own do not.
- Agencies that want to show a client, with data, why a format is recommended.
- Creators who want their next hook built on a measured example rather than a guess.
If you would rather hand off finding creators, briefing them and closing the deal, see our influencer marketing agency service. If you want the filming and editing done too, our content creation service runs this tool for you.
Frequently asked questions
Where does the data come from?
From the last 12 public posts of the Instagram account you enter: likes, comments and Reels plays. Measured values and inferences are labelled separately on screen.
What happens if the profile cannot be fetched?
The screen says the profile could not be fetched and no brief is written. If the data provider is not connected, that is stated too; no guessed output is shown.
Does it copy the competitor's video?
No. It extracts the structure of the posts that beat the median (hook, format, storytelling) and writes a new brief with your product, audience and brand voice.
Can I compare several accounts?
Up to three accounts can be analysed side by side. The briefs are written from the posts of the first account.
How many briefs can I generate?
You can choose 3, 4, 5 or 8 briefs per run. Profile analysis can run 10 times an hour.
Which language are the briefs in?
Turkish. For a creator who films in another language, run the brief through the multilingual translation tool first.
Do UGC creators have to disclose the ad?
Yes, whenever they receive money, free product or another benefit. The FTC asks for a disclosure that is hard to miss and easy to understand.
Sources
The official documentation behind the technical points on this page:
- [1]FTC: Disclosures 101 for Social Media Influencers
What a material connection is and when a creator must disclose it.
- [2]FTC: Endorsement Guides, what people are asking
Answers on free products, paid reviews and brand-provided content posted by influencers.
- [3]YouTube Help: Understand three-minute YouTube Shorts
The length limit and square or vertical aspect ratio for the YouTube Short platform option.
Related pages
Decode what's obviously working.
Use the reference UGC brief on a paid plan. The full panel is free with no time limit: brand, accounts, reports. Allowance: 10 captions a month, 2 images a month, 1 videos a month, 1 brand, 1 user.