Do not show everyone the same ad,show it by intent.
AI Traffic scores your visitors on the last 30 days of behaviour, splits them into seven groups and sends each group to your ad account as a separate Meta custom audience.
Rather hand the job over? In our Meta Ads Management service we run this tool for you; scope and monthly price are published.
Facebook ads agencyWhy one-size retargeting is expensive
Classic retargeting shows the same ad to everyone who visited. But someone who glanced and left is not the same as someone who added to cart and never checked out; they should not get the same message or the same budget.
- A discount offer comes too early for someone who saw one page and left.
- A generic brand ad comes too late for someone who abandoned a cart.
- Showing the same product to someone who already bought it wastes budget.
- A past customer who has gone quiet needs a separate win-back message.
Visitors are split into seven groups
| Group | Behaviour | Intent | Right message |
|---|---|---|---|
| Browser | One view, short session | Low | Content that introduces the brand |
| Considerer | Several views and searches, no cart | Medium | Product differences and social proof |
| Cart builder | Added to cart and came back | High | A message that makes checkout easy |
| Abandoner | Added to cart, did not check out | Recoverable | An ad reminding them of the cart item |
| Buyer | Purchased | Valuable | Complementary products, repeat purchase |
| Loyal | Three or more purchases, active in the last 30 days | Very valuable | Perks and early access |
| Dormant | Past buyer, inactive for 90 days | Win-back | A win-back offer |
The abandonment window adjusts by industry; shorter in food, longer in home and decor.
Which ad each group gets is a separate decision. We cover winning back cart abandoners on WhatsApp on the WhatsApp AI assistant page.
From event to ad audience
- 1Events arrive
Your site's view, add-to-cart and purchase events are sent with a key tied to your brand.
- 2Score and group
Each visitor is scored and grouped from the last 30 days of events.
- 3Refresh
Update scores with the refresh button on the screen.
- 4Send to audience
A chosen group, or all of them, goes to a Meta custom audience.
- 5Use in ads
Attach the audience to your campaign in Meta Ads Manager.
Measurement and projection are kept apart
- Cart value waiting is measured: summed from the value in add-to-cart events. If no value arrives, it says "not measured".
- Recoverable revenue is a projection: measured cart value multiplied by the measured cart-to-purchase rate.
- If either input cannot be measured, no projection is produced.
Privacy, and handing the work over
Identifiers sent to an audience are hashed with SHA-256 before they reach Meta; Meta describes this on its hashing customer information page. The event endpoint only accepts a signed key tied to your brand.
Frequently asked questions
What is retargeting?
Showing ads again to people who visited your site or showed interest in your product. AI Traffic splits those people into seven groups by behaviour.
What is the score based on?
The events your site sent over the last 30 days: views, searches, add-to-cart, purchases and return visits. Scores run from 1 to 100.
Does it build Google Ads audiences too?
Not today. Groups are sent only as Meta custom audiences.
Is customer data safe?
Identifiers are hashed with SHA-256 before going to Meta. The event endpoint only accepts a signed key tied to your brand.
Is recoverable revenue exact?
No, it is a projection: measured cart value times the measured cart-to-purchase rate. Without either input it is not calculated.
How often do scores refresh?
When you press refresh on the screen, they are recalculated from the last 30 days of events.
Can I use it for free?
The full panel is free with no time limit: brand, accounts, reports. Allowance: 10 captions a month, 2 images a month, 1 videos a month, 1 brand, 1 user. AI Traffic needs the Enterprise, E-commerce Premium, Plus Pro or Network / MCN plan (or a plan above one of them in the same family) and the E-Commerce Plus add-on (included in E-Commerce Plus plans). The brand's setup model must be E-commerce · Local Market, E-commerce+ · Cross-border or B2B · Manufacturer / Exporter.
Sources
The official documentation behind the technical points on this page:
- [1]Meta Business Help: About custom audiences
Definition of the Meta custom audience the groups are sent to.
- [2]Meta Business Help: About hashing customer information
Official explanation of hashing identifiers before upload.
- [3]Analytics Help: Recommended events
Standard names for events such as add-to-cart and purchase that scores rely on.
Related pages
- Facebook ads management serviceHand the campaigns that use the audiences to our team.
- Conversion trackingSet up the events scores rely on.
- Ad assistantToday's ad actions.
- Catalogue adsAds from your product catalogue.
- Performance Ads AIMeta and Google already bid and choose who sees your ad with AI; the panel's job is to feed that system the right signal, the right creative and the right limits.
Show ads by the stage each visitor is in.
The full panel is free with no time limit: brand, accounts, reports. Allowance: 10 captions a month, 2 images a month, 1 videos a month, 1 brand, 1 user.