Competitive intelligence services sized for a business without an analyst team

Competitor analysis once versus competitor monitoring

A one-time competitor analysis is a snapshot. It answers who the competitors are and how they position themselves, and it is accurate on the day it is delivered.

A month later a competitor has a new offer, a new ad angle or a new price, and the snapshot does not know. Monitoring answers a different question: what changed.

1. 1Separate direct rivals from indirect ones competing for the same budget.
2. 2Take the same measurements for each: live ads, search position, price, offer language.
3. 3Store the first measurement; change can only be read from the second one.
4. 4Keep a separate list of topics and products nobody covers.
5. 5Write your move next to every finding; a finding without a move is trivia.

What the service covers and what it does not

Scope is limited to what the panel can actually read today. Where data cannot be read, no estimate is invented.

What data competitive intelligence runs on

Each source answers one question and none gives the full picture alone. The table puts what each source measures next to what it cannot.

Search results are not the same for everyone. Google uses information such as the user's location, language and device to decide relevance, so every scorecard is measured for a chosen country and language.

How competitor monitoring runs

Review cadence follows your tier: weekly at Starter, every two days at Growth, daily at Scale. How the scorecard, ad and price screens fit together is described on the market intelligence page.

How competitor ads are tracked

The first source is Meta's public Ad Library. In Meta's own words, it contains all active ads running across Meta technologies.

Competitor ads are filtered by country, status, date window and platform. An ad that keeps running for months is the one the competitor believes is working.

The second source is an ad archive covering Facebook, Instagram, TikTok, YouTube, LinkedIn and X. A niche radar scan reads up to 60 ads at a time, and a second scan of the same niche shows what changed on its own line.

A competitor analysis example: what an ad card records

Most guides illustrate competitor analysis with an invented company. Here is what the panel actually fills in for a single competitor ad.

The creative score is built from four measurable dimensions. There is no visual quality score, because the image or video itself does not come through the library, and scoring a dimension we cannot see would be invented.

Across cards, the competitor's pattern emerges: the hook type it favors, how often it runs offers and its average run length. Other ad measurements are on the ad intelligence page.

Who leads in search results and AI answers

The market scorecard answers several questions per scan for one topic and one country: how much demand there is, who holds the top ten organic results, which related searches are rising and what ad formats competitors use.

The same scan asks an AI model questions about your topic and counts which brands appear in the answer. Being missing while a competitor is named is a separate problem from a ranking gap.

• A source that could not be measured is named and labeled as not measured.
• Percentage change only appears when an earlier measurement exists.
• Check your own pages with the free SEO analysis tool.
• Summarize a competitor's article or landing page with the research summary tool.

Closing a search gap takes content and technical work, which belongs to our SEO service. Competitor analysis shows which topics are left open.

Price position, new entrants and the opportunity list

Price tracking is a time series. To say a price dropped in seven days, a seven-day-old price must already be stored.

• Each measurement round stores a snapshot; on the first round percentages are empty and the screen says why.
• A price drop of 5% or more adds a price line to the day's signals.
• A demand jump of 25% or more raises a demand signal.
• Alert thresholds can be saved per product.

How the watchlist works is on the product watchlist page. The opportunity list collects searched keywords with no competitor ads, unused message angles and empty price bands.

Using findings in your own ads

Competitor findings usually end up in your own ads: a sharper offer, an angle nobody uses. If you name a competitor to compare, the claim has to be provable.

• If you quote a competitor's price, keep the date you measured it; prices move.
• Do not copy a competitor's ad; take the angle and write your own copy.
• In the US, the FTC's comparative advertising policy expects comparisons to be truthful and not deceptive.

Running the ads is a separate service. If you want findings to turn into campaigns, pair this with Facebook ads management.

Competitive intelligence pricing

The only pricing driver is how many competitors are tracked regularly. The steps follow how the work changes: 3 for direct rivals, 10 for a category, 25 for a market and 60 for several markets or languages.

• Included: market scorecard, ad library and niche scans, price rounds, opportunity list, monthly report.
• Not included: running ads or ad spend, SEO or content execution, competitor spend estimates.

AgentFabrica, a consultancy or a freelancer

All three can work; which fits depends on whether the question is asked once or every week.

For due diligence, M&A or deep industry research with expert interviews, a consultancy is the better fit. For a one-off SEO competitor audit, a freelancer is fast.

For the weekly decisions a marketing team makes, this service gives stored, comparable measurements. To track what people say about competitors too, online reputation management runs in the same panel. Results come together monthly on our reporting engine.

Questions about Competitor & Market Intelligence

Sources

The official documentation behind the technical points on this page:

1. [1]
   Meta Business Help Center: About the Meta Ad Library

   The library holds all active ads; detailed API data is limited to social issue, electoral and political ads and ads delivered in the EU.

2. [2]
   Google Search Central: How Google Search works

   Results vary with the user's location, language and device.

3. [3]
   Google Trends Help: FAQ about Google Trends data

   Trend data is normalized and scaled from 0 to 100, not a raw count.

4. [4]
   FTC: Statement of policy regarding comparative advertising

   Comparative claims about named competitors must be truthful and non-deceptive.

Keep reading

• Ad libraryFiltering competitors' live ads by country, date and platform.
• Market intelligenceDemand, search results and ad data in one scorecard.
• Online reputation managementTracking what is said about you and your competitors.
• Insights from the Meta Ad LibraryWhat run length, message changes and landing pages reveal.