Google Ads management with a price you can read before you call

What to check before you hire anyone for Google Ads

Most Google Ads management offers hide the fee behind a sales call. Three questions make any offer comparable.

1. 1Fee: Is the management fee billed separately from ad spend, and for which spend range does it apply? A percentage of spend can quietly grow faster than the work it pays for.
2. 2Ownership: The account, its history, audiences and conversion settings should be yours. With us the account is connected to the panel; ownership never moves to us.
3. 3Measurement: If a tag double counts, smart bidding optimizes toward success that never happened.

You can see who has access to your account, and at what level, at any time in Google Ads access management.

What our Google Ads management includes

Search, shopping and retargeting are built as separate structures because each has its own cost logic and decision rhythm.

When goals are mixed in one campaign, the report shows an average and the profitable part disappears into it. To see the build steps yourself, read how to run Google ads.

How we manage a Google Ads account

Review cadence is tied to your tier: weekly at Starter, every two days at Growth, daily at Scale. Each review covers search terms, budget allocation and bid strategy.

The monthly report: what it covers and when it arrives

The monthly report is emailed on the 1st of every month and collects in the panel's report archive. Every number sits next to the previous month, and you can open a past month from the archive without asking for it again.

Conversion tracking comes before bidding

Smart bidding learns from conversion data to set a bid in every auction (Google Ads Help: About Smart Bidding). If the data is wrong, the system learns toward the wrong goal.

• The panel's measurement audit answers one question at the top: can smart bidding be trusted on this account?
• Zero conversions and a broken tag are shown differently. The first is bad news; the second is a setup fault.
• If Tag Manager is connected, the critical measurement tags are checked as well.
• If revenue is not tracked, the screen shows cost per conversion instead of ROAS.

Where wasted ad spend usually hides

Broad match keywords that trigger unrelated queries are the most common leak. The search terms report shows it, but only if someone reads it on a schedule.

A campaign that runs out of budget by midday may be buying the most expensive hours. Reading impression share lost to budget apart from share lost to rank separates a budget problem from an ad quality problem.

Taking over an existing account

No new account is needed. You connect Google Ads, your Google Analytics property and site measurement (Tag Manager or Analytics) to the panel.

1. 1The current campaign structure and conversion settings are read.
2. 2Search terms and budget split are reviewed.
3. 3Changes are made gradually, and the reason for each one is written down.

How the management fee is calculated

The fee is a share of the spend ceiling of your tier, and the share falls as spend grows. A larger budget still runs on one account structure and one conversion schema; what grows is how often decisions are made.

• Included: campaign build, search term cleanup, measurement audit, bid and budget reviews, ad diagnostics, monthly report.
• Not included: ad spend, landing page design, video and photo shoots.
• Extra setup: business-model items such as call tracking or e-commerce revenue tracking are priced in the scope builder.

AgentFabrica, an agency or a freelancer

All three can work; which one fits depends on your budget, your team and how often you want the account reviewed.

If your budget is small and runs in one campaign, a good freelancer may be enough. If you want in-person meetings and a large creative team, an agency fits better. If you need to create demand in social feeds rather than capture it in search, add Facebook ads management; buying two services applies a bundle discount.

Questions about Google Ads Management

Sources

The official documentation behind the technical points on this page:

1. [1]
   Google Ads Help: About Smart Bidding

   Smart bidding learns from conversion data to set bids.

2. [2]
   Google Ads Help: About conversion measurement

   What conversion measurement is and how it is set up.

3. [3]
   Google Ads Help: About the search terms report

   The report that shows the real searches triggering your ads.

4. [4]
   Google Ads Help: About negative keywords

   Excluding unrelated searches with negative keywords.

5. [5]
   Google Ads Help: About impression share

   Impression share lost to budget and to rank.

6. [6]
   Google Ads Help: About Shopping ads

   Shopping ads run on Merchant Center product data.

Keep reading

• Conversion trackingThe screen that checks whether tags and conversion settings count correctly.
• How to run Google adsCampaign build steps and how they are tracked in the panel.
• Facebook ads managementThe same measurement discipline for Instagram and Facebook ads.
• High ROAS, no profitWhy return on ad spend is not the same as profit.