Studio-quality product photos,without a studio.
Turn one product image into model shots, studio backgrounds and ready-made scenes. Pose, light, framing and ratio are yours to set, and you check every variant before publishing.
Rather hand the job over? In our Content Production service we run this tool for you; scope and monthly price are published.
Social media content creation servicesWhat one product image can become
Marketplaces and stores want several images per product: a white-background main shot, an in-use view, scale and texture. Shooting each separately is expensive. The Photo Studio creates them from one product image.
- 1Upload the product image
A plain, sharp photo or a link is enough.
- 2Pick the type
Model shot, studio background or a ready-made scene.
- 3Set it up
Pose, framing, lighting, setting and aspect ratio.
- 4Generate variants
A variant that fails is flagged, not passed off as a success.
- 5Check and use
Check packaging and detail, then use it in your catalogue or ads.
Settings for model shots
| Setting | Options |
|---|---|
| Model | Gender, age range, body type, hair and clothing style |
| Pose | Front, three-quarter, walking, seated, casual and editorial |
| Framing | Full body, three-quarter, waist up, close-up |
| Camera angle | Eye level, slightly high, low angle |
| Lighting | Soft daylight, studio softbox, dramatic, golden hour |
| Setting | White studio, grey studio, urban, nature, home |
| Aspect ratio | 1:1, 4:5, 9:16 and 16:9 |
Which scene suits which product
Not every scene fits every product; the wrong one makes an image striking but useless. So each scene says on screen when it is the right choice.
| Scene | When to choose it |
|---|---|
| Scale reference | When size gets misread; it is a leading cause of returns. |
| In hand | Small, handheld products; a box shot cannot show this. |
| ugc-telefon | |
| Retail shelf | Showing shelf availability or pitching to retail chains. |
| Texture macro | When material quality is the reason to buy (fabric, leather, wood, cream). |
| Unboxing | Rich box contents or gift-friendly products; sets the right expectation. |
| Gift presentation | Gift season and special-day campaigns. |
| Ingredient burst | When there is an ingredient or material claim (cocoa, coffee, grain). |
| Billboard | Awareness and launch announcements, not performance ads. |
| hareket-dondurma | |
| minik-calisanlar | |
| marka-kiti-panosu | |
| Seasonal scene | When a special day is coming up; the scene is built from that day's own brief. |
Bulk image sets for a catalogue
With a large catalogue, you pick a set instead of requesting images one by one. The set makes the same kinds of images for every product. The chart shows how many images each set makes per product.
Counts are read from the bulk image set definitions.
- The marketplace feature set makes white-background images that explain features.
- The lifestyle set shows the product in places such as a kitchen, living room, office or outdoors. Google also recommends additional images that show the product from different angles and in use.
- The store banner set makes wide web images with room for a headline and tagline.
- To find products missing images, check the readiness score in the product catalogue; the image check weighs the most.
Mind marketplace image rules
A good-looking image is not enough; it also has to meet the channel's rules. Google's image link requirements list the minimum for shopping results.
- Images must be at least 500 × 500 pixels; 1500 × 1500 or larger is recommended.
- No promotional text, prices, watermarks or frames covering the product.
- Images generated with AI must keep the metadata that marks their origin.
- Placeholders or generic images that do not show the product are not accepted.
Where the images go
- Store and marketplace product pages: main image and gallery.
- Ads: to turn catalogue products into ad images, see catalog to ads.
- Social media: 4:5 and 9:16 are for feed and stories.
- In a new Shopify store, products that arrived without a supplier image are listed at the end of automatic store setup.
Frequently asked questions
How do you make product photos with AI?
Upload a plain, sharp product image, choose a model shot, studio background or ready-made scene, and set pose, lighting and ratio. Check the generated variants, then use them.
Does it replace real product photography?
You need a real product photo to start from. Generation turns it into different scenes and model shots; compare colour and detail with the real product before publishing.
Which aspect ratios are available?
1:1, 4:5, 9:16 and 16:9. Square is for product pages and marketplaces, 4:5 for the Instagram feed, 9:16 for stories and 16:9 for web banners.
How many ready-made scenes are there?
13: scale reference, in hand, retail shelf, texture macro, unboxing, gift presentation, ingredient burst, billboard and seasonal scene.
Do the images meet marketplace rules?
They can, but the final check is yours. Google wants at least 500 pixels, rejects promotional text and watermarks, and asks that AI-generated images keep their origin metadata.
What happens if generation fails?
The variant shows as failed; the product's own image is never passed off as a successful output.
Can I generate images in bulk?
Yes. Pick a marketplace, lifestyle, banner, scene or seasonal set and it makes the same kinds of images for every product you select.
Does it give a quality score?
No. There is no vision model grading the output; instead of inventing a score, the panel says what it could not verify.
Sources
The official documentation behind the technical points on this page:
- [1]Google Merchant Center Help: Image link [image_link]
Minimum image size, prohibited elements and origin metadata for AI-generated images.
- [2]Google Merchant Center Help: Additional image link [additional_image_link]
Up to 10 extra images; show the product from different angles and in use.
- [3]Shopify Help Center: Product media types
Recommended size for square product images and consistent aspect ratios.
Related pages
- Content production serviceWe prepare product images, video and copy for you.
- Product catalogueFind products missing images with the readiness score.
- Catalog to adsTurn product images into ad creatives.
- Automatic store setupAdd products and pages to your Shopify store.
- E-commerce PipelineThe e-commerce ad pipeline produces ad creatives in bulk from your catalogue: products × formats × ratios × variations go into the queue.
- Scene MultiplierScene multiplier turns your product and scene description into 5, 10, 15 images that show the same subject with different camera, light, setting, time of day and mood.
- AI Video GeneratorThe AI video generator turns a written description, and optionally a reference image, into a short video clip; no camera, actors or editing software needed.
Get your catalog ready without a studio.
Use AI product photography on a paid plan. The full panel is free with no time limit: brand, accounts, reports. Allowance: 10 captions a month, 2 images a month, 1 videos a month, 1 brand, 1 user.