Say who you arein one document.
Your followers, engagement, reach and past collaborations in a single document. Everything a brand looks for while weighing an offer, in the first message.
Rather hand the job over? In our Creator Network service we run this tool for you; scope and monthly price are published.
Influencer agencyWhat an influencer media kit is, and what brands look for
A media kit is a one-page document that sums up a creator's audience, performance and past work. When a brand weighs an offer it looks at three things: who the audience is, how much engagement it gets, and who the creator has worked with before.
Most creators fill this in by hand in a design tool, and the numbers go stale within months. Here the kit is rebuilt from your account's current data every time you generate it; there is no number you have to keep updated by hand.
Sections of the kit and where each comes from
| Section | Content | Source |
|---|---|---|
| Header | Profile picture, name and short bio | Brand profile (tagline or description), else the Instagram profile picture |
| Stats | Followers, engagement, 30-day reach, profile views | Connected Instagram account |
| Success stories | Up to 3 collaborations: brand, budget and deliverables | Brand deals (paid or delivered) |
| Audience | Follower country breakdown (up to 5 countries, with percentages) and up to 3 cities | Countries from the connected Instagram account's follower insights, cities from your brand profile |
How the kit is generated and sent
- 1Connect the account
Connect Instagram and fill in your brand profile.
- 2Log your deals
Move finished collaborations to paid or delivered in brand deals.
- 3Generate
Generate the media kit.
- 4Open the view
The print-ready view opens in a new tab.
- 5Make a PDF
Choose “Save as PDF” in your browser's print dialog.
What the kit leaves out, and how to fill the gap
- Contact details: the kit has no contact section; put your email and manager details in the message you send.
- Prices: the kit has no prices; send your price range as a separate card.
- Example content links: share your best posts as links in the message.
Keep collaborations up to date on the brand deals screen so the success stories fill in. The kit's last update date also appears on the creator panel.
Who it suits
- Creators who introduce themselves from scratch to every brand.
- Creators who update a media kit by hand and let the numbers go stale.
- Creators preparing for a first brand deal who want the kit backed by account data.
If you are on the brand side and want to hand off reviewing media kits and choosing creators, see our influencer marketing agency service.
Frequently asked questions
What is an influencer media kit?
A document that introduces a creator's audience, performance and past work to brands.
Do I need to fill it in?
No. The kit is built from your connected Instagram account, brand profile and brand deals. Keeping those three current is enough.
Which stats are included?
Followers, engagement, 30-day reach and profile views, all measured from your connected Instagram account.
Where do success stories come from?
From up to 3 collaborations in the paid or delivered stage on the brand deals screen: brand name, budget and deliverables.
How do I send it to a brand?
Open the print-ready view, save it as a PDF from your browser and send the file. The view's link only opens with your login.
Does the kit include my contact details?
No. Add your contact details to the message you send with the kit.
How is it different from the rate card?
The media kit says who you are and what you do; the rate card says what you charge. Send them together.
Sources
The official documentation behind the technical points on this page:
- [1]FTC: Disclosures 101 for Social Media Influencers
What a clear and conspicuous disclosure of a brand relationship looks like.
- [2]FTC: Endorsement Guides, what people are asking
Answers on paid reviews and free products in endorsements.
Related pages
- Rate cardShare your prices through a no-login link.
- Brand dealsTrack the collaborations that feed your success stories.
- Creator panelSee the kit and earnings summary.
- Social media analyticsDetailed performance of your account.
- Trade Fair CalendarThe trade show calendar brings 37 large, recurring sector fairs from 7 countries into one list.
Look professional in the first message.
Build your media kit on a paid plan. The full panel is free with no time limit: brand, accounts, reports. Allowance: 10 captions a month, 2 images a month, 1 videos a month, 1 brand, 1 user.