From product to ad,decide first.
Type a product or niche and trend data, the Amazon market, suppliers and competitor ads are scanned at once. A 100-point score makes the call, then the prep steps line up.
Rather hand the job over? In our Marketplace & Catalogue Ads service we run this tool for you; scope and monthly price are published.
Trendyol ads managementHow the pipeline turns a product into a launch plan
Before you put ad money behind a product you need two answers: will it sell, and can ads carry it profitably? The pipeline weighs the first question with data and lines up the screens you need for the second.
- 1Enter a query
Type a product or niche and pick the Amazon marketplace to scan.
- 2Four scans
Trend, Amazon best sellers, suppliers and live ads run at the same time.
- 3Approval gate
Five measures become a 100-point score with a GO, WATCH or NO_GO call.
- 4Campaign plan
Angle, hook, audience and channel mix are built in the ad assistant.
- 5Page and calendar
The product page and a 30-day posting calendar are built on their own screens.
- 6Creative production
Scene plan, moodboard and edit happen on the production screens.
What the four scans collect
All four scans start together and each reports in its own box. If one source fails, the others keep going; the screen marks that stage as failed or as no data returned.
| Scan | What you see | What it tells apart |
|---|---|---|
| Trend | Confidence score, direction (rising, stable, declining), year-on-year change | A short spike from a lasting trend |
| Amazon market | Product count, average and median price, average rating, estimated monthly market | How crowded the market is and its price band |
| Suppliers | Candidate supplier count, cost range, estimated margin | What the product will cost you |
| Ad scan | Ads live for at least 30 days, hook patterns, brand count, dominant format | Angles advertisers keep paying for |
Product validation with a 100-point feasibility score
Each scan is scored against a fixed ceiling and the total becomes a feasibility score out of 100. The screen also rescales the same points to 100 and shows them as five opportunity dimensions, so the weak link is visible at a glance.
| Measure | Max points | What raises it |
|---|---|---|
| Trend | 30 | Confidence of 60 or more, rising direction |
| Market | 25 | Mature market, high estimated monthly revenue, average rating of 4.3 or more |
| Supply | 20 | At least 5 candidate suppliers, margin of 40% or more |
| Ad proof | 15 | Many long-running ads, at least 5 hook patterns, one dominant format |
| Margin | 10 | A margin of 70% or more earns full points |
- 70 and above: GO. The product is worth preparing ads for.
- 40 to 69: WATCH. Fix the weak dimension and run the pipeline again.
- Below 40: NO_GO. Put the budget behind a different product.
- Every decision comes with positive signals, risks and up to five suggested fixes.
After the decision: six steps to get ads ready
After a GO or WATCH call, the pipeline points you to the production screens. Each step runs on its own screen and keeps its result there; you choose the order.
| Step | What you get | Related page |
|---|---|---|
| Campaign plan | Angle matrix, hook, audience and channel mix | Ad assistant |
| Product page | SEO copy, hero area, FAQ and structured data | Product catalog |
| 30-day calendar | Daily posts, captions and story drafts | Content calendar |
| Creative plan and prompts | Scene plan, engine choice, quick and studio modes | Content production |
| Moodboard | A style anchor for consistent visuals | Moodboard |
| Auto edit | Timeline edit with a manual fallback | Content production |
One product decision or bulk catalog production
The two screens answer different questions. This pipeline decides before you take on a new product; Catalog → Ads produces ad creative in bulk for products you already sell.
| Product → Ad pipeline | Catalog → Ads | |
|---|---|---|
| Input | A product or niche name | Your active products in the panel |
| Question | Will it sell, and is it worth ads? | How do I get creative for all of them? |
| Output | Feasibility score, decision and targets | A creative queue that follows your brand kit |
| Scale | One query | Up to 10,000 products per job |
- Run this pipeline first whenever you are about to try a new product or niche.
- For a detailed reading of the scorecard, see Winning Product Hunt.
- The supplier network page covers the questions to ask when you choose a supplier.
- To look at competitors' ads one by one, the ad library is a better fit.
Three things to watch when you read the result
- 1A scan that returns no data scores zero and pulls the total down. The screen shows this separately from a failed stage; fix that stage first, then read the decision.
- 2Amazon data belongs to the marketplace you picked: amazon.com, amazon.com.tr, amazon.de, amazon.co.uk, amazon.fr or amazon.it. Run it against the market you will sell in.
- 3The margin estimate uses supplier cost and the Amazon median price. Check fees, shipping and ad share with your own numbers in the marketplace profitability calculator.
The score is not a sales guarantee; it is a filter that shows the weak link before you commit budget. A low dimension tells you which data to check again.
Frequently asked questions
What does the Product → Ad pipeline do?
From a product or niche name it scans trend data, the Amazon market, suppliers and live ads, then returns a 100-point feasibility score with a GO, WATCH or NO_GO decision. It then points you to the campaign plan, product page, calendar and creative production screens.
Does the pipeline publish ads itself?
No. It is for the decision and preparation; ad setup, budget and publishing happen on the ad management side.
How is the feasibility score calculated?
Trend is scored out of 30, market 25, supply 20, ad proof 15 and margin 10, for a total of 100. 70 or more is GO, below 40 is NO_GO and anything in between is WATCH.
Which Amazon marketplaces can I scan?
amazon.com (US), amazon.com.tr, amazon.de, amazon.co.uk, amazon.fr and amazon.it.
What happens if one scan fails?
The other scans carry on. The screen marks the failing stage as failed and an empty one as no data returned, and suggests fixes such as trying another Amazon marketplace or simplifying the query.
What is product validation?
Checking that a product has real demand, a workable margin and room in the market before you spend on stock or ads. This pipeline does that check with four data scans and one score.
How is it different from Catalog → Ads?
This pipeline decides whether one product or niche will sell and is worth advertising. Catalog → Ads produces ad creative in bulk for the active products in your panel.
Sources
The official documentation behind the technical points on this page:
- [1]Trends Help: FAQ about Google Trends data
Trend data is relative interest scaled from 0 to 100, not an absolute search count.
- [2]Google Ads Help: About Target ROAS bidding
How the target ROAS on the decision card is used in ad bidding.
Related pages
- Catalog → AdsQueue ad creative in bulk for the products you already sell.
- Winning Product HuntRead the feasibility scorecard and product validation in detail.
- Ad assistantBuild the campaign plan, angle and hook after the decision.
- Marketplace ads managementHand over product-level ad decisions and budget management.
Weigh the product before you spend.
Use the product pipeline on a paid plan. The full panel is free with no time limit: brand, accounts, reports. Allowance: 10 captions a month, 2 images a month, 1 videos a month, 1 brand, 1 user.