Don't leave ad spend to chance,spend it on people close to buying.
AI Traffic scores visitors by intent and sends the segment you choose to Meta as a custom audience. The catalogue screen turns your products into ad creative in each platform's ratios, and your ROAS target comes from your margin.
Rather hand the job over? In our Meta Ads Management service we run this tool for you; scope and monthly price are published.
Instagram ads agencyWhat AI does in performance advertising, and what it does not
Ad platforms already run bidding and delivery with machine learning. Google's Performance Max and Meta's Advantage+ catalog ads are examples. Their quality depends on the signal they are given.
| Task | Ad platform | AgentFabrica panel |
|---|---|---|
| Bidding and delivery | Runs it itself with AI | Leaves it alone; limits budget and status with rules |
| Audience signal | Learns from the audience it is given | Scores visitors by intent and sends them as custom audiences |
| Creative | Chooses among the creatives it is given | Produces formatted images and model shots from the catalogue |
| Profit limit | Does not know unless you tell it | Calculates break-even ROAS from your margin |
| Measurement | Trusts the events it receives | Checks that tracking works before launch |
AI Traffic: finding the visitors closest to buying
- 1Events arrive
Page views, searches, add to cart, checkout and purchase.
- 2A score is built
Each visitor gets 1 to 100 points based on behaviour.
- 3Segments form
The visitor lands in one of seven segments.
- 4Sent to Meta
The segment you choose goes out as a custom audience.
- 5Used in a campaign
It becomes a prospecting or retargeting audience.
| Segment | Who | Intent | Suggested action |
|---|---|---|---|
| Cart builder | Added to cart and close to checkout | High | Retargeting with urgency |
| Abandoner | Left the cart or checkout halfway | High | Win them back with a time-limited offer |
| New customer | Bought in the last 30 days | Medium | Complementary product offer |
| Considerer | Viewing products and checking prices | Medium | Retargeting that explains the product |
| Loyal | Buys again and again | Medium | Exclusive offer |
| Dormant | Past customer inactive for over 90 days | Low | Win-back campaign |
| Browser | Short, exploratory visit | Low | Broad reach and awareness |
Turning your catalogue into ad creative
In e-commerce, creative is usually what slows ads down. The catalogue screen produces images from the products you pick, in the formats and ratios you choose. Products × formats × ratios × variations go into the queue, and each one uses a production credit.
| Choice | Options |
|---|---|
| Format | Single product; collection (at least 2 product images); before and after (comparison image); review (review data) |
| Meta | 1:1, 4:5 and 9:16 |
| TikTok | 9:16 |
| Google Display | 1:1 and 16:9 |
| 4:5 | |
| Product selection | By measured signals, catalogue order, in stock, on sale, high margin, newest |
- Products that will be skipped are listed with the reason before production starts.
- Each variation is generated separately, so the same product never repeats in the same format.
- For fashion and product photos, the Product Photo Studio turns a flat image into a model shot or a studio background.
- The studio does not invent a quality score for generated images; it tells you what it could not verify.
Which products deserve ad spend
One campaign for the whole catalogue makes best sellers and non-sellers compete for the same budget. The Product Sets screen splits the catalogue into advertisable groups and recalculates them every time it opens.
| Set | Data source |
|---|---|
| All products | Catalogue |
| Best sellers | Orders |
| New products | Catalogue |
| Never advertised | Catalogue |
| High margin | Catalogue and cost |
| On sale | Catalogue |
Working out the ROAS target from your margin
Telling an AI to "raise ROAS" is not enough; you need to know which ROAS leaves a profit. Break-even ROAS is the point at which the ad covers product cost, and it equals 100 divided by your margin percentage.
Values come from the break-even calculation in the panel's readiness check (100 ÷ margin %). Margins are example inputs; shipping, returns and fees are not included.
- The readiness check covers five areas: tracking, creative, margin, conversion history and budget.
- If no margin is entered, break-even ROAS stays blank; no estimate is written in.
- In the rule engine, set the ROAS threshold above break-even; pause or flag anything below it.
Launch, rules and human approval
- Meta is the channel you can launch campaigns on from the panel; after approval the campaign opens paused.
- Your rules are evaluated every 30 minutes; pauses and budget changes can wait for your approval.
- Creative production, audience sync and campaign launch are separate steps; none triggers another by itself.
- Google Ads and TikTok campaigns are built in their own accounts; the panel reads them and manages Google with rules.
Frequently asked questions
Can AI run my ads on its own?
Meta and Google already run bidding and delivery with AI. But you decide which event counts as a conversion, what profit you aim for and which creative goes live. The panel supports these decisions with measurement and never touches your ad account without your approval.
How does AI Traffic work?
Page views, searches, add to cart, checkout and purchase events on your site are collected per visitor. Each visitor gets a score from 1 to 100 and lands in one of seven segments. You send the segment you choose to Meta as a custom audience.
What counts as a high-intent visitor?
A visitor scoring 70 or more. The cart builder and abandoner segments belong to the high-intent group.
Which formats can the catalogue produce?
Single product, collection, before and after, and review. Ratios follow the platform: 1:1, 4:5 and 9:16 for Meta; 9:16 for TikTok; 1:1 and 16:9 for Google Display; 4:5 for Pinterest.
Do generated images go live automatically?
No. Creative production and campaign launch are separate steps. You choose which images enter a campaign, and the campaign opens paused after your approval.
How is break-even ROAS calculated?
Divide 100 by your margin percentage. At 40% margin, break-even ROAS is 2.5. A campaign below that cannot even cover product cost; shipping, returns and fees come on top.
Does it work on Google and TikTok?
Campaign launch happens on Meta today. Your Google Ads account is analysed in the panel and managed with rules; TikTok and ChatGPT ads spend and results appear in the combined report. Catalogue images can also be produced in TikTok and Google ratios.
How is it different from similar tools?
The panel never shows an unmeasured value as zero and never writes an estimate in its place. If a segment is empty or orders are not connected, it says so. Launch, creative and audience steps each pass through your approval.
Sources
The official documentation behind the technical points on this page:
- [1]Google Ads Help: About Performance Max campaigns
Google's campaign type that optimises across all channels with AI from one campaign.
- [2]Meta Business Help: About Meta Advantage+ catalog ads
Meta's format that automatically shows catalogue products to interested people.
- [3]Meta Business Help: About the Conversions API
Strengthening the signal platforms learn from by sending events from your server.
Related pages
Move your budget to the audience that leaves a profit.
Performance ads AI needs the Enterprise, E-commerce Premium, Plus Pro or Network / MCN plan (or a plan above one of them in the same family) and the E-Commerce Plus add-on (included in E-Commerce Plus plans). The brand's setup model must be E-commerce · Local Market, E-commerce+ · Cross-border or B2B · Manufacturer / Exporter. You connect your store from the panel. The full panel is free with no time limit: brand, accounts, reports. Allowance: 10 captions a month, 2 images a month, 1 videos a month, 1 brand, 1 user.