Your catalog is sales-ready,complete on every product.
Which product is ready to publish, and what is each one missing? Title, image, description, category, price and stock checks score every product; send the ready ones in bulk.
Rather hand the job over? In our E-commerce Operations service we run this tool for you; scope and monthly price are published.
Ecommerce operationsWhat a product catalogue is, and which one this is
"Product catalogue" means two things. One is a printed or PDF catalogue that presents products page by page. The other is the digital catalogue: the product data your store and marketplaces run on.
This screen is the second. Product name, description, images, category, price, cost and stock sit in one place, and every channel is fed from that data. It does not produce printed catalogues.
| Printed or PDF catalogue | Digital product catalogue | |
|---|---|---|
| Purpose | Presenting products | Getting products ready and sending them to channels |
| Read by | Dealers, customers, trade show visitors | Stores, marketplaces and ad systems |
| Updates | A new print or a new file | Product changes flow to channels |
| Measurement | None | Readiness score, margin, marketplace status |
How the marketplace readiness score works
The score comes from six checks. Images and description weigh the most, because they cause most marketplace rejections and low conversion.
Weights are read from the product's readiness score module and add up to 100.
| Score | Level | What to do |
|---|---|---|
| 80 or more | Ready to publish | Send it to the marketplace |
| 55 to 79 | Needs optimisation | Close the first gap on the list |
| Below 55 | Missing information | Start with images and description |
What the checks look at
- Title: under 20 characters is weak in search; over 100 characters gets cut off in listings.
- Images: marketplaces want at least 3; the image count is scored against that target.
- Description: under 200 characters counts as incomplete.
- Price competitiveness: the selling price is compared with the category median; with no median, it is not measured.
- Margin: not calculated without a recorded product cost; a share of the selling price is not a margin.
How products come in and go out
- 1Bring products in
Sync your store, import a CSV file or add products by hand.
- 2Read the score
Each product's readiness score and gap list are calculated.
- 3Close gaps
Improve the description with AI, add images and a category.
- 4Adjust prices
Change prices for selected products in bulk.
- 5Send to marketplaces
Products past the threshold go to the channels you choose.
- CSV import recognises name, SKU, description, category, price, cost, image, tags and features columns, with flexible column names.
- In bulk publishing, products below the threshold are not sent and the result says how many were skipped.
- When a description is improved, the readiness score is recalculated.
- If you track a keyword matching the product name in trend analysis, the catalogue's trend column fills in.
Which channels products go to
The catalogue keeps a separate status for Trendyol, Hepsiburada, Amazon, Etsy, Shopify: live, ready, incomplete, error or none. Sending to Google Merchant Center is currently off: Google shut down its old product API and the move to the new one is not done yet.
| Status | Meaning |
|---|---|
| Live | The listing is open on that channel |
| Ready | Product content passed the threshold and can be sent |
| Incomplete | A listing was opened but has not gone live |
| Error | The channel returned an error on the last send |
| None | Content is below the threshold or was never sent |
Every channel has its own product data rules. Google's product data specification lists the required and recommended fields, and Trendyol's product creation docs show what that marketplace asks for.
How the catalogue works with the rest of the store
- Orders, stock updates and per-product profit live in store management.
- Automatic store setup adds a new Shopify store's first products; you then prepare them here.
- To turn catalogue products into ad images, see catalog to ads.
Frequently asked questions
What is a product catalogue?
A single list holding each product's name, description, images, category, price and stock. A digital catalogue feeds your store and marketplaces; a printed catalogue presents products as a document.
Does this screen make PDF or printed catalogues?
No. It is a digital product catalogue: it prepares product data for marketplaces and sends it to channels.
How is the readiness score calculated?
Images carry 25%, description 20%, price competitiveness 20%, title 15%, category 10% and stock 10%. A score of 80 or more counts as ready.
How do I import products?
Sync your connected store or upload a marketplace or Shopify export as a CSV. A name column is required; other columns match flexibly.
Which marketplaces can I send to?
Trendyol, Hepsiburada, Amazon, Etsy, Shopify. The channel account must be connected, and products below the threshold are skipped in bulk publishing. Sending to Google Merchant Center is currently off.
Why is the margin empty?
Without a recorded product cost, margin is not calculated. Showing a share of the selling price as margin would mislead; enter the cost and it fills in.
Does it write descriptions?
You can improve descriptions with AI, for one product or in bulk for a selection. The readiness score is recalculated afterwards.
How is it different from store management?
The product catalogue prepares product data and sends it to channels. Store management runs the live store's orders, stock and profitability.
Sources
The official documentation behind the technical points on this page:
- [1]Google Merchant Center Help: Product data specification
Required and recommended fields for product data sent to shopping results.
- [2]Google Merchant Center Help: Title [title]
Titles can be up to 150 characters and users usually see the first 70.
- [3]Trendyol developer docs: Create Products V2 (Turkish)
Fields Trendyol asks for when products are sent.
Related pages
- Ecommerce management serviceWe keep product data and marketplace readiness in order for you.
- Store managementOrders, stock updates and per-product profit.
- AI product photographyProduct images in different scenes from one photo.
- Catalog to adsCreate ad images from catalogue products.
- Orders & FulfillmentEvery order from your Shopify store is followed on a five-step timeline; automatic supplier forwarding is not connected, so the order is marked “Forward manually” and you choose the supplier and send it yourself.
- Product WatchlistThe watchlist keeps the marketplace products you found in product hunting in one list tied to your brand and records price, demand and rating on every measurement run.
Keep your catalog complete and sales-ready.
Use product catalog management on a paid plan. The full panel is free with no time limit: brand, accounts, reports. Allowance: 10 captions a month, 2 images a month, 1 videos a month, 1 brand, 1 user.