Content creation services that follow your brand rules

What you are buying: production, not software

We also offer the production tool on its own, for teams that want to run it themselves. This page is about the service: we run production, you approve.

• Choose the tool if you have the time and people to run production yourself.
• Choose the service if you want the volume agreed at the start of the month delivered at the same quality all month.

Teams that outsource content usually have a cadence problem rather than a talent problem. A launch month needs twenty assets, the next month gets none, and the calendar goes quiet.

What is included and what is not

Here are the edges, written plainly so nobody discovers them after signing.

The full delivery list is printed further down the page from our catalog. Your logos, product photos and videos go into the library by upload or through a cloud folder link.

How production runs: request, draft, approval, publish

Production starts from one request with a topic, platform, format and goal. The production screen combines it with your brand knowledge base, audience and content strategy and returns a batch of content.

The more complete your brand profile, the closer the output sounds to you, and the screen shows which fields are missing.

You can regenerate or reject anything you do not like; approved items move to the calendar ready to publish. You can publish yourself or leave that step to our social media management service.

Every file is stored at a permanent address in the library, which also flags duplicates and marks which version of a logo is the primary one.

How brand rules are applied

One input is required to start: your brand identity, meaning logo, colours and tone of voice, plus a list of words you never want used. It is defined once and applied to every production request.

If your identity is not written down yet, our brand guide builder puts colours, voice and banned words on one page.

For visuals there is a brand mood board where palette, brightness, contrast and lighting preferences are set and passed to every image layer as the same rule.

For copy, each variant arrives in four parts:

• Hook
• Body
• Call to action
• Hashtags

The check score next to it measures rule compliance rather than predicting performance, and the screen says so. See caption generation for details.

Which content format does which job

Formats do different jobs, so the monthly mix is planned together. One idea can be opened into several formats on the repurposing screen.

Production runs in 20 languages. You pick the language of the target market, and captions, descriptions and hashtags are written in it.

One idea, many assets

The content repurposing screen measures a source on three points first:

• Is there enough material to fill the format?
• Are there enough separate ideas?
• Is there an opening hook?

If the source falls short, it tells you before anything is produced.

The scene multiplier opens one offer into several executions. You choose what changes and what stays fixed, and the scene plan appears before any credit is spent.

The product photo studio turns a plain product shot into a model or studio scene.

AI-generated content: what Google and the platforms say

Google says its ranking systems reward quality, however the content was produced (Google Search and AI-generated content). Automation used mainly to manipulate rankings breaks its spam policies.

Platforms also ask for realistic AI content to be disclosed:

• YouTube: content that makes a real person appear to say something they did not, or builds a realistic scene, must be disclosed.
• Facebook and Instagram: Meta asks for an AI disclosure on organic posts with photorealistic video or realistic-sounding audio.
• Google Search: using extensive automation to produce content on many topics is listed as a warning sign of content that is not people-first.

Deciding which content to write first for search is a separate job, prioritized in our SEO services.

Per-item pricing logic

The fee is driven by how many images and videos you need per month. The steps follow the scale of the work: 30 items for one brand in one language, 100 for a multi-format campaign, 300 for catalog scale and 900 for multi-brand or multi-language production.

Unlike ad management, production cost grows with volume, so the fee does too. A hundred assets really are more than three times the work of thirty. Pretending otherwise would mean cutting quality or breaking the promise.

• Included: images, carousels, short video, voice-over and music, captions, multi-language production.
• Not included: shoots, sets, ad spend, influencer partnerships.
• The chart comes from our pricing engine, matches the scope builder and excludes VAT.

AgentFabrica, an agency or a freelancer

All three can work. Which one fits depends on whether you need shoots, how much volume you need and how well your brand rules are written down.

If you want shoots, campaign ideas and art direction, an agency fits better. If a personal style and a few pieces a month are enough, a freelance designer will do.

Our strength is a steady cadence, brand rules applied to every request and a published per-volume price.

Questions about Content Production

Sources

The official documentation behind the technical points on this page:

1. [1]
   Google Search Central: Creating helpful, reliable, people-first content

   People-first content questions, and extensive automation across many topics listed as a warning sign.

2. [2]
   Google Search Central Blog: Google Search's guidance about AI-generated content

   Quality matters more than how content is produced; automation used to manipulate rankings is spam.

3. [3]
   YouTube Help: Disclosing use of GenAI content

   Realistic content made or meaningfully altered with AI must be disclosed.

4. [4]
   Meta: Labeling AI-Generated Images on Facebook, Instagram and Threads

   An AI disclosure is required on organic posts with photorealistic video or realistic-sounding audio.

Keep reading

• Content production toolThe same screens as a tool, if you prefer to run production yourself.
• Scene multiplierOpens one offer into several executions and shows the plan before production.
• Social media managementThe service that schedules, approves and publishes what is produced.
• Brand guide builderA free tool that puts colours, voice and banned words on one page.